HVAC is feast or famine: massive peak/trough swings between heatwaves and shoulder seasons. We build the Google Ads, GBP, LSA and recurring-service engine that smooths revenue across the year.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how hvac contractors actually win work.
HVAC is one of the most seasonal trades in Australia. Summer heatwaves and winter cold snaps drive demand spikes — but the contractors who win consistently are the ones whose Google rankings, GBP profile, Local Services Ads, and service-contract base keep them busy when the weather isn't doing the marketing for them. ClickSmith builds the year-round demand engine.
Most HVAC contractors ride the heatwave/cold snap waves and panic in between. Off-season pipeline (service contracts, commercial work, system upgrades) needs deliberate engineering — it doesn't happen by accident.
When someone's aircon dies in a heatwave, they call the first three Google results. If you're below the fold, you don't ring. GBP and LSA dominance is the difference between a $400 service call and silence.
Every HVAC contractor has hundreds of past customers. Most never get a service-reminder email. Annual reminders typically convert at 18-30% — that's recurring revenue from leads you already paid to acquire.
When buyers can't tell brands apart, they default to price. Buyer-education content positions your brand expertise as the actual differentiator.
Channels ranked by typical priority for hvac contractors — based on AU industry data and our own client work, not generic 'do everything' advice.
Heatwave searches convert in minutes. Google Ads + LSA dominance is the single biggest emergency-capture lever.
'Aircon installer [suburb]' is the highest-intent residential search. GBP top-3 placement wins or loses you the call.
Past customers are the cheapest source of new revenue. This isn't a lead channel — it's a retention engine. Annual reminders typically convert at 18-30%.
Commercial HVAC averages 5-10x residential job size. Filling commercial through summer and winter cushions residential troughs.
Pre-summer service-tune-up and early-winter heating campaigns work in the planning windows before peak.
We could sell you 12 services. For hvac contractors, these three move the needle.
Emergency searches won in your service area. Suburb pages, GBP weekly posts, LSA optimisation, schema markup.
Learn moreAutomated service reminders, system-age upgrade prompts, and warranty-renewal sequences for past customers.
Learn moreB2B funnel for retail, hospitality, office and strata customers — flattens seasonal residential swings.
Learn moreSummer-only revenue spike, near-zero pipeline in shoulder seasons, no contract-base
After 90 days: ~30% lift in pre-season bookings, service-contract program live, 1-2 commercial pipelines under negotiation
Honest note: Outcomes vary heavily with regional climate, competitive density of LSA participants, and existing customer base size. Contractors with 500+ past customers see service-contract results faster.
Nov-Feb (cooling) and Jun-Aug (heating)
Mar-May (between seasons)
Pre-season campaigns must launch 6-8 weeks before each peak
Sept: pre-summer service campaign. April: pre-winter heating tune-ups. Year-round commercial outreach + service-contract retention.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions hvac contractors actually ask us before they sign.
Three layers: top-3 GBP rankings in your service area, Local Services Ads (Google Guaranteed) running 24/7, and click-to-call landing pages. We build all three so when the heatwave hits, the calls reach you — not the contractor below you.
Service contracts to past customers + commercial work + heating-system upgrades. Each smooths the calendar in different ways. We build all three pipelines simultaneously.
Yes, but with seasonal bid pacing. Increase budget 200-300% during heatwaves and cold snaps; trim to brand defence in shoulder seasons. We manage the pacing automatically.
Very. Local Pack results are typically clicked before organic for emergency searches. Weekly GBP posts, photo updates, Q&A management, and review responses compound over time.
Yes. Commercial HVAC has its own funnel: LinkedIn outreach to facility managers, partnerships with commercial real estate, and case-study content focused on offices, retail, and hospitality. We build it as a distinct channel.
Lead with warranty, install quality, and post-sale service. Cheap installs fail in 2-3 years. Positioning content makes the buyer think long-term, not just initial cost.