Custom homes, knockdown rebuilds, extensions — every job comes from a long, deliberate research process. We build the Houzz, Instagram, SEO and email engine that keeps you in front of buyers from first save to signed contract.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how builders actually win work.
Build buyers don't shop on impulse. They scroll Instagram, browse Houzz portfolios, read Google reviews, ask architects, and shortlist 3-5 builders before any conversation. The builders who win are the ones whose digital presence is consistent across every place a buyer looks. ClickSmith builds that presence — from your website and Houzz profile to the case-study content that proves you're worth a quote.
Custom build research runs 3-6 months. Without a Houzz profile, ongoing Instagram, and a follow-up sequence, you fall out of mind by month two. The builder who's still posting wins.
When buyers can't tell builders apart, they default to whoever's cheapest. Strong portfolio content, transparent process pages, and warranty/inclusion clarity move the conversation off price.
Architects and designers refer to builders whose websites and Houzz profiles match their own design standards. A scrappy site loses you the referral pipeline that drives premium work.
Most custom builders rely on referrals until a quiet quarter exposes the gap. Marketing isn't a replacement — it's the insurance policy so a slow phone doesn't become a slow year.
Channels ranked by typical priority for builders — based on AU industry data and our own client work, not generic 'do everything' advice.
Houzz hosts the largest concentration of pre-qualified custom-build buyers in Australia. Profile completeness, project photos, and reviews drive the shortlist.
Visual proof of finish quality, project journeys, and the team. Saves and shares are how buyers compile their shortlist.
'Custom builder [suburb]' searches capture buyers at the ready-to-quote stage. GBP photos, reviews, and Q&A close the trust gap.
Long research cycles mean most enquiries aren't ready to sign on day 30. A monthly nurture keeps you front-of-mind through the decision window.
Co-marketing and structured referral conversations turn one architect relationship into 4-8 builds a year.
We could sell you 12 services. For builders, these three move the needle.
Every build becomes 8-12 pieces of content: site progress reels, framing-to-finish time-lapses, owner walkthroughs, and Houzz project uploads.
Learn moreRank for 'custom builder [suburb]', 'knockdown rebuild [city]', and project-type keywords. GBP optimisation, suburb pages, and review velocity.
Learn moreA monthly drip aligned to the build buyer's research arc — inspiration, process transparency, comparison guides, and post-quote follow-ups.
Learn more8-15 enquiries per month, no structured follow-up, quote conversion under 15%
After 90 days running this playbook: 25-40 enquiries per month, structured nurture, quote conversion typically 20-30%
Honest note: Outcomes depend on suburb, build typology, and competitive intensity. The plays are consistent across builders we work with — the numbers move at different speeds.
Spring (Sept-Nov) and post-Christmas (Jan-Mar) — peak research and decision windows
Mid-winter (Jun-Aug)
Launch nurture campaigns in May/June for Sept lock-in
Use winter to publish 6-10 cornerstone case studies and refresh Houzz portfolio. They'll rank in time for spring research traffic.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions builders actually ask us before they sign.
First enquiries within 4-6 weeks. Signed contracts typically 3-6 months later — that's the natural research window for builds. The leads come reasonably fast; the conversions follow your normal sales cycle.
Word-of-mouth is great until your best referrer retires, moves, or stops building. Marketing is the insurance policy — a steady stream of qualified leads so your pipeline never depends on one person.
Both. Houzz is where buyers shortlist (especially for premium custom work); Instagram is where they fall in love and share with their partner. Skip either and you miss a key step in their journey.
Not for custom builders. Pinterest is dominated by interior decor, kitchen-and-bath inspiration, and DIY content. Your buyers find custom builders on Houzz, Instagram, Google, and through architect referrals. We'll tell you to skip Pinterest.
Yes. Part of our builder package is a partnership channel — co-branded content, referral incentive structures, and warm-intro campaigns to architects and designers in your service area.
Industry benchmarks suggest roughly 100 enquiries lead to 20 site visits, 6 quotes, and 1-2 signed contracts. Sharper qualification at the front of the funnel — through nurture and content — typically lifts the win rate.