Electrical work is roughly half emergency, half planned. The emergency half is won on response speed (GBP, click-to-call, missed-call recovery). The planned half is won on quote quality, follow-up speed, and review trust. ClickSmith builds both engines so you're winning across the full demand spectrum.
Buyers contact 3-4 sparkies. Whoever quotes first within minutes wins a disproportionate share of multi-quote jobs. Without quote automation, you're losing jobs you should win.
Every new solar install and EV charger needs an electrician. Without partnerships and SEO targeting these keywords, the solar/EV companies bring in their preferred sparkies and you're locked out.
$5K-$25K rewire jobs hide in plain sight in older suburbs. Audit-and-quote campaigns surface latent demand most operators ignore.
Strata, retail, and small-business electrical = predictable B2B revenue. Without dedicated outreach, you stay stuck in the $200 residential job churn.
Channels ranked by typical priority for electricians — based on AU industry data and our own client work, not generic 'do everything' advice.
'Electrician near me' is the dominant intent. GBP top-3 wins the click.
Emergency electrical converts well with proper landing pages.
First-to-quote wins a disproportionate share of multi-quote jobs. Automation makes you first.
Co-marketing with local solar and EV charger companies = 4-8 new install jobs per partnership per month.
Older-suburb targeting + 'is your switchboard 1990s?' messaging unlocks high-margin work.
We could sell you 12 services. For electricians, these three move the needle.
Top-3 rankings, suburb pages, schema, weekly GBP posts and review velocity.
Learn moreAutomated SMS + email quote acknowledgement and callback scheduling within minutes of an enquiry.
Learn moreBuild a co-marketing channel with local solar and EV charger companies — predictable referral pipeline.
Learn moreQuote response 4-8 hours, ~12-15% close rate, no solar/EV partnerships
After 90 days: quote response under 10 minutes, close rate typically 25-40%, 1-3 solar/EV partnerships live
Honest note: Outcomes scale with the size of your service area and existing brand recognition. Operators in growth-suburb territories see results faster.
Pre-summer (Oct-Dec) for AC + solar install support, post-storm spikes
Mid-winter (Jul-Aug)
Solar partnership building from August onwards
Pre-summer EV charger + AC install partnerships. Year-round GBP + emergency. Storm seasons: rapid bid response.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions electricians actually ask us before they sign.
Two paths: (1) become the preferred sparky for 2-3 local solar installers (we run the partnership outreach), (2) rank for 'EV charger installation [suburb]' and capture direct demand. Both channels in parallel.
$35-75 per call lead is typical (industry average ~$73). Cost-per-job: $100-140 once unqualified leads are filtered.
Critical. First-to-quote consistently wins a meaningfully larger share of multi-quote jobs. Quote automation alone often doubles close rate. It's the #1 lever after GBP.
Yes — they're high-margin and underserved. Most homeowners in 1970s-90s housing stock are due for upgrades. Audit-style ads identify candidates and quote them.
Yes — separate funnels. Data/comms is partnership-driven; commercial is property-manager and strata outreach. We build them as distinct channels alongside residential.
Massively. Buyers compare 3+ sparkies and pick on review volume × quality. Automated post-job review requests typically 5-10x review velocity within 6 months.