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ClickSmith
Marketing for Electricians

Sparkies don't lose to bad sparkies. They lose to faster sparkies.

Quote-speed wins the job. We build the GBP, Google Ads, lead-capture and follow-up automation that makes your sparky business the fastest in your service area.

Built for Electricians
Trade-specific strategy, not generic templates
AU-based team
Local market knowledge, not offshore generic
AI + data driven
Decisions backed by performance data, not gut-feel
Monthly reporting
Transparent performance against agreed metrics

Why marketing for electricians is different

Electrical work is roughly half emergency, half planned. The emergency half is won on response speed (GBP, click-to-call, missed-call recovery). The planned half is won on quote quality, follow-up speed, and review trust. ClickSmith builds both engines so you're winning across the full demand spectrum.

The Electrician Pain Points

The four problems killing your pipeline right now

1

Slow quote response = lost job

Buyers contact 3-4 sparkies. Whoever quotes first within minutes wins a disproportionate share of multi-quote jobs. Without quote automation, you're losing jobs you should win.

2

Solar and EV charger demand is exploding — are you in the funnel?

Every new solar install and EV charger needs an electrician. Without partnerships and SEO targeting these keywords, the solar/EV companies bring in their preferred sparkies and you're locked out.

3

Switchboard upgrades and rewires are pure margin — and underpromoted

$5K-$25K rewire jobs hide in plain sight in older suburbs. Audit-and-quote campaigns surface latent demand most operators ignore.

4

Commercial electrical pays better, but residential dominates your week

Strata, retail, and small-business electrical = predictable B2B revenue. Without dedicated outreach, you stay stuck in the $200 residential job churn.

How electricians customers actually find you

Channels ranked by typical priority for electricians — based on AU industry data and our own client work, not generic 'do everything' advice.

GBP + local SEO

Primary

'Electrician near me' is the dominant intent. GBP top-3 wins the click.

Google Ads + LSA

Primary

Emergency electrical converts well with proper landing pages.

Benchmark: Average electrician CPL ~$73, CPA $98-121; budget typically 6-13% of revenue (industry benchmarks).

Quote-speed automation

High

First-to-quote wins a disproportionate share of multi-quote jobs. Automation makes you first.

Solar/EV partnership channel

High

Co-marketing with local solar and EV charger companies = 4-8 new install jobs per partnership per month.

Switchboard/rewire awareness ads

Supporting

Older-suburb targeting + 'is your switchboard 1990s?' messaging unlocks high-margin work.

The 3 services that matter most for electricians

We could sell you 12 services. For electricians, these three move the needle.

1

GBP + Local SEO

Top-3 rankings, suburb pages, schema, weekly GBP posts and review velocity.

Learn more
2

Quote Automation Engine

Automated SMS + email quote acknowledgement and callback scheduling within minutes of an enquiry.

Learn more
3

Solar/EV Partnership Outreach

Build a co-marketing channel with local solar and EV charger companies — predictable referral pipeline.

Learn more
What good looks like

A NSW residential electrician, 2-4 vans, mix of emergency and planned work

Typical starting state

Quote response 4-8 hours, ~12-15% close rate, no solar/EV partnerships

Realistic 90-day outcome

After 90 days: quote response under 10 minutes, close rate typically 25-40%, 1-3 solar/EV partnerships live

Honest note: Outcomes scale with the size of your service area and existing brand recognition. Operators in growth-suburb territories see results faster.

The Seasonal Play

When to push, when to prep

Peak season

Pre-summer (Oct-Dec) for AC + solar install support, post-storm spikes

Trough season

Mid-winter (Jul-Aug)

Prep window

Solar partnership building from August onwards

The play

Pre-summer EV charger + AC install partnerships. Year-round GBP + emergency. Storm seasons: rapid bid response.

Pricing for electricians

Monthly retainers. No lock-ins. Ad spend separate from retainer fees.

Foundation
$2,000/mo

Excludes ad spend

  • GBP optimisation + local SEO
  • Review engine setup
  • Monthly performance report
  • On-page schema + technical SEO
Most popular
Growth
$3,500/mo

Excludes ad spend (typically $1K-$5K/mo additional)

  • Everything in Foundation
  • Google Ads + LSA management
  • Quote Automation Engine
  • Conversion-tracked landing pages
Scale
$5,000+/mo

Custom scope, ad spend separate

  • Everything in Growth
  • GBP + Local SEO
  • Multi-suburb expansion
  • Dedicated account manager

Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.

Electrician-specific FAQs

The questions electricians actually ask us before they sign.

How do we get into the solar/EV charger market?+

Two paths: (1) become the preferred sparky for 2-3 local solar installers (we run the partnership outreach), (2) rank for 'EV charger installation [suburb]' and capture direct demand. Both channels in parallel.

What's the right cost-per-lead for electricians?+

$35-75 per call lead is typical (industry average ~$73). Cost-per-job: $100-140 once unqualified leads are filtered.

How important is response speed?+

Critical. First-to-quote consistently wins a meaningfully larger share of multi-quote jobs. Quote automation alone often doubles close rate. It's the #1 lever after GBP.

Should we promote switchboard upgrades and rewires?+

Yes — they're high-margin and underserved. Most homeowners in 1970s-90s housing stock are due for upgrades. Audit-style ads identify candidates and quote them.

Do you handle data, comms, and commercial electrical?+

Yes — separate funnels. Data/comms is partnership-driven; commercial is property-manager and strata outreach. We build them as distinct channels alongside residential.

How do reviews actually convert for electricians?+

Massively. Buyers compare 3+ sparkies and pick on review volume × quality. Automated post-job review requests typically 5-10x review velocity within 6 months.

Ready to fill your electrician pipeline?

Book a free 30-minute marketing audit. We'll review your funnel, GBP, ads, and website — and tell you exactly where the leakage is. No pitch, no pressure.