Google Business Profile & the map pack
We optimise your GBP, categories, services, photos, posts, Q&A and review velocity, so you land in the top-3 map pack where most 'near me' searches click first.
SEO / Local SEO for Tradies
SEO for tradies that puts you in the map pack.
Local SEO built for plumbers, sparkies, builders and every trade that lives off "near me" searches. We get you ranking where the jobs are, the top of Google in your service area, and keep you there.
- Map-pack focused
- No lock-in contracts
- No fake guarantees
What's included
The four levers of local SEO.
Get these four right and you own the local searches in your trade. We run all four, not just the bits that are easy to bill for.
Local SEO & suburb pages
A page for every suburb you service, built to rank for 'trade + suburb' searches. Local signals, NAP consistency and internal links that point Google at your patch.
On-page & technical SEO
Fast, mobile-first pages, clean site structure, schema markup, titles and headings that match how your customers actually search. The plumbing behind the rankings.
Reviews & reputation
Automated post-job review requests that compound month over month. Reviews are a ranking factor and the trust shortcut for the next person comparing tradies.
Why it works
Why local SEO wins for tradies.
Your customers aren't scrolling pages of results. They tap the map pack and call one of the top three.
Intent, not interruption
Someone Googling 'emergency electrician [suburb]' has a job right now. You're not interrupting them, you're the answer. That's the highest-converting traffic there is.
You stop renting leads
Directories like HiPages sell the same lead five times. Rank your own site and the lead is yours, exclusively, with no per-lead fee once it's running.
It compounds
Ads stop the day you stop paying. Rankings and reviews build on each other, the work you do this quarter keeps earning jobs next year.
Straight from Google
How Google decides your local ranking
Relevance, distance and prominence — the three factors we tune every day. Here's Google's own two-minute explainer of how local search ranking works.
SEO for your trade
Local SEO tuned to your trade.
Every trade gets searched differently. See the playbook for yours.
- SEO for plumbers
- SEO for electricians
- SEO for builders
- SEO for roofers
- SEO for HVAC
- SEO for landscapers
- SEO for concreters
- SEO for painters
Don't see your trade? Browse all trades or see how our lead generation works.
How we work
From audit to rankings.
- 01
Audit & keyword map
We pull your rankings, GBP and site, then map the searches in your trade and service area that actually turn into jobs, not vanity keywords.
- 02
Fix the foundations
GBP optimisation, technical fixes, suburb pages, schema and on-page work. The unglamorous stuff that lets you rank in the first place.
- 03
Build authority & reviews
Ongoing content, local links and a review engine that lifts your map-pack position and keeps it there as competitors come and go.
Straight answers
SEO for tradies, explained.
How long does SEO take to work for a tradie?
Honestly, months, not days. Local SEO and GBP work usually shows movement in 4-8 weeks, with most of the gains landing across 3-6 months. It builds slowly but then pays back for years, because you're not renting the traffic the way you do with ads. If you need leads this week, run Google Ads alongside it.
Local SEO vs Google Ads, which should I do?
Different jobs. Ads buy you leads from week one but stop the day you stop paying. SEO takes months to build but then earns clicks for free, month after month. Most tradies we work with run ads for instant flow and SEO underneath it for the long game. We'll tell you which to lead with based on your trade and area.
How much does SEO for tradies cost?
It depends on how competitive your trade and city are, ranking a sparky in a regional town is very different to a plumber in metro Sydney. We work out a fair monthly number in the free audit, and you'll know it before you commit. No setup fees buried in the fine print.
Do you guarantee first-page rankings?
No, and be wary of anyone who does. Nobody controls Google's algorithm, so a 'guaranteed #1' promise is either a gimmick or they're targeting keywords nobody searches. What we do guarantee is the work, the GBP optimisation, the suburb pages, the technical fixes, the reviews, done properly and reported on monthly.
What is the map pack and why does it matter?
The map pack is the box of three local businesses with a map that Google shows at the top of 'plumber near me' style searches. It sits above the regular blue links and takes the lion's share of the clicks for local trade searches. Getting into those top three is the single biggest local SEO win for a tradie.
Do I own the SEO work if I leave?
Yes. You own your website, your Google Business Profile, the content and every page we build. We earn the work month-to-month, no lock-in. If we're not earning it, you walk and keep the lot.
Want to own the searches in your area?
Book a free 30-minute audit. We'll show you where you rank now, what your competitors are doing, and exactly what it'd take to get you into the map pack. No pitch, no lock-in.