ClickSmith
About ClickSmith: built for Australian tradies in the AI era
I'm Muhammad, founder of ClickSmith. It's what I wish every tradie business had: marketing wired into the rest of the business, with AI handling the boring stuff. So you book more work, keep more customers, and stop running the whole show on your own.
Prefer to talk? 0493 531 857
- Founder, hands-on
- 1
- Built in Australia
- 100%
- Lock-in contracts
- $0
Why ClickSmith exists
I kept seeing the same thing across Australian tradie businesses, the good ones, the burnt-out ones, the ones quietly going broke while their phones rang off the hook.
The pattern was always the same. The owner was the bottleneck. Admin was killing them. Quoting from the kitchen table at 10pm. Customers from last year, never followed up. Leads from this morning, missed because they were on a job. And the agency they'd hired six months ago, gone quiet the day after the deposit cleared.
ClickSmith is what I wish those owners had: marketing, AI follow-up, customer retention and smooth admin, wired together as one running machine. Most agencies sell you the front of the funnel and walk off. We do the whole loop, or we don't take the work.
I built this in Australia, for Australian tradies. There's me and a small team of trusted hands, not a 200-person agency machine. We're picking our first wave of clients carefully. We'd rather have one happy plumber than ten so-so ones. We're new. We say so. We earn the work month-to-month, no lock-ins, no fine print.
That's the whole story. We help tradies fill the calendar, win the work, keep the customers, and get their evenings back. The rest is execution.
Who runs ClickSmith
ClickSmith is run by Muhammad Furqan, founder, who has 6 years of lead generation experience and has recently added AEO (answer engine optimisation: making sure your business is understood and cited by AI search and answer engines) to his skillset. He is based in the Shoalhaven (in the Illawarra region) and works with Australian trade businesses.
Muhammad writes and reviews the guides in the learning hub, the tradie marketing glossary and the 2026 lead-cost benchmark.
Four things we believe
Pick the team whose worldview matches yours. Here's ours, in plain English.
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Marketing alone doesn't move the needle
Most agencies dump leads on you and walk off. If those leads die in your inbox or the customer never comes back, the marketing was a waste. We wire the marketing into your follow-up, your retention, your admin. The whole machine, or nothing.
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AI does the boring stuff. You do the trade.
You shouldn't need to learn a single new app. We install the AI inside the tools you already use, your inbox, your quoting tool, your Xero. Then it runs in the background while you're up the ladder.
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Honest beats clever
No fake "5.0 Google ratings." No "200+ tradies served." We're a startup and we say so. We earn the work month-to-month. If we're not paying for ourselves, you walk and keep everything we built.
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Each trade wins differently
A plumber's customer journey isn't a pool builder's. A roofer's seasonal play isn't a renovator's. We tune the whole system, marketing, follow-up, retention, to how your trade actually wins, wins again, and gets referred.
How we run client work
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The whole business, not just the ad spend
Most agencies just buy ads and walk off. ClickSmith looks at the whole business, marketing, follow-up, retention and admin, not only the ad spend. That's the difference.
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No lock-in contracts
Month-to-month, always. You own your website, your ad accounts, your Google profile, every workflow we build. If we're not earning the retainer, you walk and keep the lot.
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AU team, AU tools, AU hours
We don't outsource your account to writers in three time zones. The team that builds your system is the team that picks up the phone.
Who we work with
Seventeen trades, all home-services adjacent, mostly in NSW with clients across Australia. Best fit for owner-operators with crews of 1-15, past the side-hustle stage, not yet bringing marketing fully in-house.
Built in the Shoalhaven. Working with tradies across Australia.
Based in the Shoalhaven, in the Illawarra region. Working with tradies in Sydney, Wollongong, the Illawarra, the Hunter, the South Coast, and increasingly across VIC and QLD. The fundamentals are the same, only the local SEO and competitive landscape change.
How we work and our editorial standards
Everything we publish on this site is written to help a tradie make a better decision, not to pad out a keyword list. Here is how we keep it honest.
- Research. We start from the questions tradies actually ask, then check them against the platforms, Google's own documentation and our own day-to-day SEO work.
- Sourcing. Facts and figures come from named sources, which we list at the bottom of the guide or in the report's methodology. We do not invent statistics, clients, awards or reviews.
- Modelled examples are labelled. Where we show a worked example, such as in the lead cost calculator, it is marked as illustrative and is not a client result.
- Dates and review. Each page shows when it was last updated. We review key guides and pages at least every quarter and update the date only when the content materially changes. Dated claims such as prices are re-checked at each review.
- No bought links, no fake reviews. We do not buy links, run link networks or post reviews we did not earn, and we do not ask clients to.
- Corrections. If you spot something wrong, email discover@clicksmith.com.au and we will check it and fix it.
Last updated and reviewed: 2 October 2026, by Muhammad Furqan.
Want to see what the whole machine looks like for your business?
Book a free 30-min audit. We pull up your numbers, show you where leads, customers and hours are leaking, and exactly what it'd take to plug each one. No pitch.
Prefer to talk? Call 0493 531 857
Last updated · Reviewed by Muhammad Furqan, Founder