ClickSmith
The Growth Library
Tradie marketing playbooks: the exact systems we install for clients, now yours to run
Our tradie marketing playbooks are 33 battle-tested systems covering everything that brings a tradie work, getting found, winning the lead and keeping the customer. The same playbooks we charge thousands to install, for you to run yourself.
Prefer to talk? 0493 531 857
The Complete Growth Library
All 33 playbooks, every system across getting found, winning the lead and keeping the customer.
Best value
The Complete Growth Library (bundle)
$597
Over $2382 if bought separately.
- All 33 playbooks
- Getting found, winning the lead and keeping the customer
Get found online
Buy the one that fixes what's costing you most right now, or grab the lot. Bring the right work in, digitally.
| Playbook | What you get | Format | Price | Order |
|---|---|---|---|---|
| The Local SEO Playbook (Most popular) | Get into Google's local 3-pack and own your suburb. Your Google Business Profile, reviews and the weekly routine that compounds for years. | Guide + checklist | $75 | Get it |
| The Google Ads Playbook for Tradies | Search ads that book jobs from week one without torching your budget. Campaign structure, the keywords to bid on (and block), and tracking every call. | Guide + templates | $75 | Get it |
| The Meta Ads Playbook | Facebook and Instagram ads that bring local jobs, not just likes. Audiences (warm, lookalike, retargeting), the pixel, and the lead funnel that turns scrollers into work. | Guide + templates | $75 | Get it |
| The ChatGPT & AI Search Ads Playbook (New) | More customers now ask ChatGPT and AI search for a tradie before they ever open Google. How AI ads and AI-search visibility work, what to run, and how to be the name the AI recommends. | Guide + checklist | $75 | Get it |
| The LinkedIn Playbook | Win commercial, builder and B2B work where the decision-makers actually are. Set up your profile, post with authority, and reach out to land bigger accounts. | Guide + scripts | $75 | Get it |
| The Instagram Playbook | Turn finished jobs into a visual portfolio that wins work. What to post, the reels and hashtags that get seen, and how to turn followers into booked jobs. | Guide + 30-day planner | $59 | Get it |
| The Pinterest Playbook | For visual trades, landscaping, building, renovations. Get found by people planning their project, with pins and boards that drive traffic to your site for years. | Guide | $59 | Get it |
| The Video Marketing Playbook | Use video to build trust and rank on Google (which owns YouTube). What to film, how to title and tag it, and where to use video to win more quotes. | Guide + shot list | $59 | Get it |
| The Social Content Playbook | Turn your social pages into a steady trickle of local work. What to post, when, and the content mix that gets seen, without hours a week. | Guide + planner | $59 | Get it |
| The Tradie Website Blueprint | What separates a site that converts 1% of visitors from one that converts 3-5%. The layout, trust signals and one-CTA structure that turns clicks into calls. | Guide + checklist | $75 | Get it |
| The Lead Magnet Playbook | Turn browsers who aren't ready yet into a list you can win later. The offer, the opt-in, and the follow-up that warms cold leads into booked jobs. | Guide + swipe file | $59 | Get it |
| The Directory Domination Playbook | Make your listing the one they call when you're sat next to 50 competitors. The headline, offer, photos and reviews that win the click on HiPages, Yellow Pages and trade directories. | Guide + checklist | $59 | Get it |
| The Blog & Content Playbook | Rank for what your customers Google and become the obvious expert. How to plan, write and optimise blog posts (and guest posts) that pull in traffic and links. | Guide + templates | $59 | Get it |
Get found locally
Own your patch in the real world.
| Playbook | What you get | Format | Price | Order |
|---|---|---|---|---|
| The Branding Playbook | Look like the professional choice before you say a word. Logo, colours, uniforms and a consistent brand that make customers trust you on sight and remember your name. | Guide + checklist | $75 | Get it |
| The Signage & Vehicle Branding Playbook | Turn your ute, your site fences and your building into 24/7 advertising. What to put on them, where, and how to make every job a billboard. | Guide | $59 | Get it |
| The Offline Advertising Playbook | Make print, radio, local papers and point-of-sale actually pay. What to say, how to track every call back to the source, and which offline channels still work for trades. | Guide | $59 | Get it |
Win the lead
Turn enquiries into booked jobs.
| Playbook | What you get | Format | Price | Order |
|---|---|---|---|---|
| The Tendering & Contracts Playbook (Premium) | Win commercial, builder and government contracts that keep your crew booked for months, not days. How to find the right tenders, write a submission that beats bigger firms, price to win without going broke, and build a repeatable bid process you can run again and again. | Guide + templates + bid library | $250 | Get it |
| The 60-Second Lead Response System (Most popular) | The fastest tradie wins the job. The auto-reply, the qualifying questions and the chase cadence that stops leads going cold in your inbox. | Guide + scripts | $75 | Get it |
| The Quote-That-Wins Playbook | Win more quotes at higher prices without dropping your rate. How you present, follow up and close, the difference between 'we'll think about it' and 'when can you start?'. | Guide + templates | $95 | Get it |
| The Phone That Books Jobs | Most jobs are won or lost on the first call. How to answer, what to say, and how to turn a price-shopper into a booking. | Guide + scripts | $59 | Get it |
| The Sales Scripts Playbook | Know exactly what to say when they hesitate. Word-for-word scripts for enquiries, objections and the close, so you stop losing jobs to 'I'll think about it'. | Script pack | $59 | Get it |
| The Offer & Headline Swipe File | The words that make a customer call you instead of the next bloke. Proven offers, headline formulas and CTAs you can lift straight into your ads and listings. | Swipe file | $59 | Get it |
| The Guarantee & Trust Playbook | Take the risk out of saying yes to you. The written guarantees, trust signals and selling approach that turn 'I'll think about it' into a booking. | Guide + templates | $59 | Get it |
| The Buyer Psychology Playbook | Why customers actually say yes, and how to use it. The emotional triggers, the attention-to-action sequence, and how to frame your offer so the decision feels easy. | Guide | $75 | Get it |
| The Outreach Playbook | Win real estate, strata and commercial accounts on purpose. The mail-drop pack, the call scripts, and the warm/cold calling system that gets you in the door. | Guide + scripts | $75 | Get it |
Keep the customer
Repeat work and referrals.
| Playbook | What you get | Format | Price | Order |
|---|---|---|---|---|
| The Referral Engine | Turn one happy customer into three new ones, on purpose, not by luck. The reward structure, the ask, and the system that keeps word-of-mouth flowing. | Guide + templates | $75 | Get it |
| Reviews on Autopilot | A 5-star pipeline without nagging anyone. When to ask, how to ask, and the system that turns finished jobs into a wall of Google reviews. | Guide + scripts | $59 | Get it |
| The Customer Feedback Playbook | Turn every finished job into a 5-star review, a testimonial, or a fix before it costs you. The survey, the ask, and how to act on what comes back. | Guide + survey | $59 | Get it |
| The Repeat & Reactivation Playbook | The money's in the customers you already have. Maintenance reminders, seasonal nudges and the message that brings last year's customers back this year. | Guide + templates | $75 | Get it |
| The After-Hours Goldmine | Turn nights and weekends into your most profitable hours. When to offer 24/7, how to handle the calls, and how to convert them into booked work. | Guide | $59 | Get it |
| The Email & Database Playbook | Turn your customer list into repeat work on autopilot. The newsletter, the nurture sequence and the database emails that keep you top-of-mind without feeling like spam. | Guide + templates | $59 | Get it |
| The Membership & Loyalty Playbook | Lock in recurring revenue and repeat customers. How to design a membership or maintenance plan tradies actually buy, and the perks that keep them renewing. | Guide + worksheet | $75 | Get it |
| The Partnerships Playbook | Get a steady stream of referrals from businesses that already have your customers. How to find, pitch and run cross-promotions with complementary trades and local businesses. | Guide + scripts | $59 | Get it |
Orders go straight to Muhammad, he sends your playbook and a payment link the same day. Instant checkout coming soon.
Why they're worth the money
These aren't recycled blog posts. Every playbook is the same system we install for paying clients, written so a different tradie can follow it without us in the room. Real steps, real scripts, real templates.
- The actual systems behind our done-for-you work, not theory
- Built for Australian trades specifically
- Step-by-step, with the scripts and templates to copy
- One price, yours to keep, no subscription
Rather not DIY? We install the whole lot for you, start with a free audit.
Want it done for you instead?
The playbooks show you exactly how. If you'd rather we just install the whole system, book a free 30-minute audit, no pitch, no lock-in.
Prefer to talk? Call 0493 531 857
Last updated · Reviewed by Muhammad Furqan, Founder