Guide + checklistMost popular
The Local SEO Playbook
Get into Google's local 3-pack and own your suburb. Your Google Business Profile, reviews and the weekly routine that compounds for years.
The Growth Library
33 battle-tested systems covering everything that brings a tradie work, getting found, winning the lead and keeping the customer. The same playbooks we charge thousands to install, for you to run yourself.
Buy the one that fixes what's costing you most right now, or grab the lot.
Bring the right work in, digitally.
Get into Google's local 3-pack and own your suburb. Your Google Business Profile, reviews and the weekly routine that compounds for years.
Search ads that book jobs from week one without torching your budget. Campaign structure, the keywords to bid on (and block), and tracking every call.
Facebook and Instagram ads that bring local jobs, not just likes. Audiences (warm, lookalike, retargeting), the pixel, and the lead funnel that turns scrollers into work.
More customers now ask ChatGPT and AI search for a tradie before they ever open Google. How AI ads and AI-search visibility work, what to run, and how to be the name the AI recommends.
Win commercial, builder and B2B work where the decision-makers actually are. Set up your profile, post with authority, and reach out to land bigger accounts.
Turn finished jobs into a visual portfolio that wins work. What to post, the reels and hashtags that get seen, and how to turn followers into booked jobs.
For visual trades, landscaping, building, renovations. Get found by people planning their project, with pins and boards that drive traffic to your site for years.
Use video to build trust and rank on Google (which owns YouTube). What to film, how to title and tag it, and where to use video to win more quotes.
Turn your social pages into a steady trickle of local work. What to post, when, and the content mix that gets seen, without hours a week.
What separates a site that converts 1% of visitors from one that converts 3-5%. The layout, trust signals and one-CTA structure that turns clicks into calls.
Turn browsers who aren't ready yet into a list you can win later. The offer, the opt-in, and the follow-up that warms cold leads into booked jobs.
Make your listing the one they call when you're sat next to 50 competitors. The headline, offer, photos and reviews that win the click on HiPages, Yellow Pages and trade directories.
Rank for what your customers Google and become the obvious expert. How to plan, write and optimise blog posts (and guest posts) that pull in traffic and links.
Own your patch in the real world.
Look like the professional choice before you say a word. Logo, colours, uniforms and a consistent brand that make customers trust you on sight and remember your name.
Turn your ute, your site fences and your building into 24/7 advertising. What to put on them, where, and how to make every job a billboard.
Make print, radio, local papers and point-of-sale actually pay. What to say, how to track every call back to the source, and which offline channels still work for trades.
Turn enquiries into booked jobs.
Win commercial, builder and government contracts that keep your crew booked for months, not days. How to find the right tenders, write a submission that beats bigger firms, price to win without going broke, and build a repeatable bid process you can run again and again.
The fastest tradie wins the job. The auto-reply, the qualifying questions and the chase cadence that stops leads going cold in your inbox.
Win more quotes at higher prices without dropping your rate. How you present, follow up and close, the difference between 'we'll think about it' and 'when can you start?'.
Most jobs are won or lost on the first call. How to answer, what to say, and how to turn a price-shopper into a booking.
Know exactly what to say when they hesitate. Word-for-word scripts for enquiries, objections and the close, so you stop losing jobs to 'I'll think about it'.
The words that make a customer call you instead of the next bloke. Proven offers, headline formulas and CTAs you can lift straight into your ads and listings.
Take the risk out of saying yes to you. The written guarantees, trust signals and selling approach that turn 'I'll think about it' into a booking.
Why customers actually say yes, and how to use it. The emotional triggers, the attention-to-action sequence, and how to frame your offer so the decision feels easy.
Win real estate, strata and commercial accounts on purpose. The mail-drop pack, the call scripts, and the warm/cold calling system that gets you in the door.
Repeat work and referrals.
Turn one happy customer into three new ones, on purpose, not by luck. The reward structure, the ask, and the system that keeps word-of-mouth flowing.
A 5-star pipeline without nagging anyone. When to ask, how to ask, and the system that turns finished jobs into a wall of Google reviews.
Turn every finished job into a 5-star review, a testimonial, or a fix before it costs you. The survey, the ask, and how to act on what comes back.
The money's in the customers you already have. Maintenance reminders, seasonal nudges and the message that brings last year's customers back this year.
Turn nights and weekends into your most profitable hours. When to offer 24/7, how to handle the calls, and how to convert them into booked work.
Turn your customer list into repeat work on autopilot. The newsletter, the nurture sequence and the database emails that keep you top-of-mind without feeling like spam.
Lock in recurring revenue and repeat customers. How to design a membership or maintenance plan tradies actually buy, and the perks that keep them renewing.
Get a steady stream of referrals from businesses that already have your customers. How to find, pitch and run cross-promotions with complementary trades and local businesses.
Orders go straight to Muhammad, he sends your playbook and a payment link the same day. Instant checkout coming soon.
These aren't recycled blog posts. Every playbook is the same system we install for paying clients, written so a different tradie can follow it without us in the room. Real steps, real scripts, real templates.
Rather not DIY? We install the whole lot for you, start with a free audit.
The playbooks show you exactly how. If you'd rather we just install the whole system, book a free 30-minute audit, no pitch, no lock-in.