6 articles
SEO, Google Ads & Marketing
Get found on Google and turn searches into booked jobs — local SEO, the map pack, Google Ads, and the marketing basics that actually bring work.
- Local SEO
- Google Ads
- Google Business Profile
- Reviews
Field-tested guides covering everything from the basics, Local SEO and Google Ads, to the advanced plays most tradies haven't picked up yet. Browse the categories below or jump into the latest articles.
5 topic areas covering most of what moves the needle for Australian tradies in 2026. Tap any category to see every article in it.
Get found on Google and turn searches into booked jobs — local SEO, the map pack, Google Ads, and the marketing basics that actually bring work.
Why the phone goes quiet and how to fill the calendar — the fastest ways to win more plumbing, electrical, roofing and general trade jobs.
The honest rundown on paying for leads — real Aussie costs, exclusive vs shared, pay-per-lead, guarantees, and where to buy without getting burned.
HiPages, Airtasker and the alternatives — honest reviews, head-to-heads, and how to get quality leads without renting them from a platform.
Trade-specific lead-gen playbooks — how the marketing and the numbers change by trade, and the high-ticket work worth chasing.
Honest, field-tested guides on getting more leads and work as an Australian tradie.
If your phone's quiet and you're thinking about buying leads, this is the honest rundown, how it works, what it costs, the traps to avoid, and how to make sure the leads you buy actually turn into paying jobs.
Read articleShared vs exclusive leads isn't really a price question, it's a maths question. Once you put win rates and cost per won job on paper, the gap between the two models is bigger than most tradies expect. Here's the honest breakdown.
Read articleHow much do tradie leads cost? It depends entirely on your trade and the size of the job. Here are honest 2026 Australian pricing ranges, plus the one calculation that tells you whether any of it is actually worth it.
Read articlePay per lead for tradies is the simplest way to put work on the calendar, you only pay when an enquiry lands. But simple doesn't always mean cheap. Here's how it really works, where it shines, and what to check before you hand over a card.
Read article'Guaranteed leads for tradies' is one of the most abused phrases in marketing. A guarantee can be genuinely fair, or a sales line that means nothing. Here's how to tell the difference and what to hold a provider to.
Read articleIf you're asking where to buy leads for my business in Australia, the honest answer is that there's no single best place, only trade-offs. Here's a straight rundown of every real option, how to choose, and the traps to steer clear of.
Read articleWhen the phone goes quiet, you don't need ten marketing theories, you need work on the calendar. This is the honest playbook on how to get leads as a tradie in 2026, ranked by what actually pays off, with the fast wins first.
Read articleYou've got the skills, the tools and the van. So why is it Wednesday and the diary's empty? If you've caught yourself thinking 'my tradie business is quiet and I don't know why', this is the honest rundown of what's actually going on, and the fixes you can start today.
Read articleBlocked drains, burst pipes, hot-water swaps, a kitchen reno fit-off, the plumbing work is out there every single day. The question is whether it lands with you or the bloke two suburbs over. Here's how to get more plumbing jobs in 2026, with fast fixes first.
Read articleSwitchboard upgrades, dead power points, EV chargers, a full rewire, the electrical work is out there every day. Whether it lands with you or a competitor comes down to one thing: being found first. Here's how to get more electrical jobs in 2026, fast fixes first.
Read articleOne renovation or extension can be worth more than a month of small jobs, which is exactly why renovation leads for builders are worth getting right. Here's how high-ticket reno leads work, why exclusive beats shared for big tickets, and how to get them landing in your inbox.
Read articleThere's no single best lead platform for tradies in Australia, there's the one that suits your trade, your margins and how much chasing you can stomach. Here's where each option genuinely wins, and where it'll burn you.
Read articleAsk ten tradies whether HiPages is worth it and you'll get ten different answers. The honest version: it works brilliantly for some and bleeds others dry. Here's how to tell which one you'd be.
Read articleHiPages vs Google Ads is really a choice between renting leads and owning them. Both can fill your calendar, here's the honest head-to-head on ownership, cost, quality and speed, and when each one wins.
Read articleMost tradie marketing advice is noise. This is the plain-English version, the handful of channels that actually put jobs on your calendar, in the order worth doing them.
Read articleWhen someone needs a tradie, they Google it, and they call one of the first names they see. SEO for tradies is the work of making sure that name is yours. Here's how local SEO actually works for a trade business, and what moves the needle first.
Read articleMost tradie work is local, the customer wants someone who services their suburb and can get there. Local SEO is how you become the obvious choice in your patch, suburb by suburb. Here's exactly what to focus on.
Read articleGoogle Ads is the fastest way to put your trade business at the top of the search, today. It's also the fastest way to waste money if it's set up wrong. Here's how to run ads that book jobs instead of burning cash.
Read articlePlumbing is one of the most search-driven trades there is, burst pipes and dead hot-water systems send people straight to Google. SEO for plumbers is about being the first credible name they find. Here's how it works, and what to do first.
Read articlePlenty of tradies are done with HiPages: the shared leads, the price wars, the credits that vanish. The good news is you don't need it. Here's how to get quality leads without HiPages or Airtasker, and build a pipeline that's actually yours.
Read articleElectrical work is a mix of urgent faults and planned upgrades, and both start on Google. SEO for electricians is about being the name people find whether they've lost power or they're pricing an EV charger. Here's how to make that happen.
Read articleRoofing work comes in waves, a storm rolls through and 500 homeowners need someone now, then it goes quiet. The roofers who stay booked all year are the ones set up to catch the spikes and fill the gaps. Here's how to get more roofing jobs, with fast fixes first.
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