Field-tested guides covering everything from the basics — Local SEO and Google Ads — to the advanced plays most tradies haven't picked up yet. Browse the categories below or jump into the latest articles.
Six topic areas covering most of what moves the needle for Australian tradies in 2026. Each category links to its archive once articles publish.
How AU tradies rank in the Local Pack. Categories, photos, posts, reviews, suburb pages, and the weekly GBP routine that compounds month over month.
Search-intent campaigns that pay for themselves. Bidding mistakes that bleed budget, when to add LSA on top, and the negative-keyword discipline most tradies skip.
What separates a 1% website from a 3-5% website. Phone above the fold, real photos, one CTA per page, page-speed fundamentals, and trust signals that close the gap.
Missed-call SMS recovery, quote-speed automation, recurring-treatment email engines, and AI-assisted review responses. Tools that pay for themselves in weeks.
Every trade has peak/trough cycles — pre-summer, pre-winter, storm seasons, school holidays. When to push, when to prep, when to bank content for the next wave.
Real AU numbers, by trade and channel. What you should be paying for plumbing leads, solar quotes, electrician calls — and how to know if you're being overcharged.
The first articles are in editing. We publish when the piece is genuinely useful — not on a content calendar. Drop your email below to get the first ones in your inbox.
One email per article. No promos, no upsells, no auto-newsletters full of filler.
Email discover@clicksmith.com.au with the subject "subscribe" and we'll add you to the list.