Burst pipes, blocked drains, hot water failures — most plumbing demand is emergency-driven and decisions happen in minutes. We build the GBP, Google Ads, LSA and missed-call recovery system that puts you first.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how plumbers actually win work.
Plumbing is dominated by emergency intent. The buyer isn't researching — they're panicking. Whoever appears in the top three GBP results, has a click-to-call number, and answers in two rings, wins. ClickSmith builds the local search dominance, Local Services Ads presence, and missed-call recovery system that makes you the obvious choice in every emergency.
Plumbers miss 30-40% of incoming calls (showering, on a job, after hours). Each missed emergency averages a $300-500 lost job. SMS auto-reply plus callback automation typically recovers 30-50% of those.
National franchises buy local search results aggressively. Without sharp local SEO, dedicated suburb pages, and consistent GBP posts, you're invisible against them.
Generic '5 stars - great service' reviews don't persuade. Specific, story-rich reviews — captured through structured prompts — do the heavy lifting on the next caller's decision.
Strata, real estate property managers, and commercial buildings pay reliably and on net-30 terms. Without B2B outreach, you stay stuck in the residential emergency churn.
Channels ranked by typical priority for plumbers — based on AU industry data and our own client work, not generic 'do everything' advice.
Most plumbing searches start with 'plumber near me'. GBP top-3 wins or loses you the call.
Emergency intent converts at 12-18% with the right landing page and phone tracking.
Recovers 30-50% of missed calls — single biggest revenue lever after GBP.
Commercial contracts deliver predictable monthly revenue and smooth seasonality.
Reviews are the trust shortcut for emergency callers. Drive volume + quality.
We could sell you 12 services. For plumbers, these three move the needle.
Top-3 GBP rankings in every suburb you service, schema markup, suburb-specific landing pages.
Learn moreService-area ads with click-to-call CTAs, plus Local Services Ads (Google Guaranteed) for premium emergency placement.
Learn moreAutomatic SMS + callback when calls go unanswered — recovers 30-50% of leakage.
Learn moreWord-of-mouth and basic Google Ads, ~30-40% missed-call rate, no commercial pipeline
After 90 days: GBP top-3 across service area, missed-call recovery live, 1-2 strata/property-manager contracts in negotiation
Honest note: Plumbing is emergency-led — outcomes correlate with population density and local franchise competition. Suburban operators near city fringes typically see results fastest.
Winter (burst pipes, hot water failures) + storm events
Spring/early autumn (mild weather)
Pre-winter content campaigns from May onwards
May: hot-water-system replacement campaigns. Year-round: GBP optimisation + emergency capture. Storm seasons: rapid bid increases.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions plumbers actually ask us before they sign.
Hyper-local. Franchises run national campaigns; you run suburb-specific ones. A landing page for each suburb you service, with local phone numbers, local reviews, and area-specific case studies. Local always beats national in plumbing.
$40-80 per call lead is typical in Australian metros, $25-50 in regional. Cost-per-job ranges $80-150 once you account for unqualified calls.
Yes for emergency keywords, no for service keywords. Emergency demand is round-the-clock; planned demand isn't. We dayparting-segment your account so spend is efficient.
Automated post-job SMS with a 1-tap review link, sent within 30 minutes of payment. Review velocity typically 5-10x within 6 months on this system.
Yes — commercial contracts (strata, property managers, retail chains) are 5-10x your residential job size and pay on net-30. Separate B2B outreach channel from residential.
Yes for plumbing specifically. LSA charges per lead (not per click) and converts at 30-40% — significantly higher than standard Google Ads. Run alongside, not instead of, your existing search campaigns.