ClickSmith
Free audit

Lead generation for tradies

Lead generation for tradies: booked jobs, not wasted clicks

Lead generation for tradies means building the engine that fills your calendar, Google Business Profile, local SEO, ads, conversion-built websites and AI follow-up, measured on cost-per-booked-job. Not impressions. Not clicks. Booked jobs.

Book my free audit Or browse the DIY playbooks
Book your free lead audit

No lock-ins. We reply within 24 hours. Prefer to talk? 0493 531 857

  • 30-minute audit
  • No pitch
  • No lock-in
  • Built for Australian tradies

You've already tried this:

  • Boosted a Facebook post. Got likes from your mum. No calls.
  • Signed up to HiPages. Other tradies got the same lead.
  • Built a Wix site. Looks alright. Phone still quiet.
  • Asked the last agency for results. Got a PDF of impressions.

None of those are wrong by themselves. They're wrong because nobody joined them up. A boosted post without a landing page leaks. A HiPages lead without follow-up dies. A website without a Google Business Profile feeding it sits empty. Lead generation isn't a channel. It's a system.

The ClickSmith Lead Engine

Five pillars. Not five separate tools.

Most tradies bolt one thing onto another and wonder why nothing compounds. The engine works because it's joined up, every pillar feeds the next.

  • Avatar

    Get crystal clear on who actually pays you well. Most tradies say 'anyone with a house'. That's why their marketing converts at 0.5%. We narrow it to the exact customer type, postcode, property age, income bracket, problem urgency, so every dollar spent finds the right phone.

    • 1-page customer avatar built from your last 12 months of jobs
    • Top 3 'won't-buy' avatars to actively filter out
    • Postcode + suburb priority list for local targeting

  • Magnet

    Give them a reason to hand over their number. Cold leads don't book. Warm leads book at 8-12x the rate. We design a free download or tool that solves a real homeowner problem, pre-quote checklist, true-cost calculator, fault-finder guide, and use it to capture leads who aren't ready to call yet but will be in 30 days.

    • 1 trade-specific lead magnet (PDF or interactive tool)
    • Landing page with form, copy, and 3 follow-up emails written
    • Tracking on every step from view → download → enquiry

  • Reach

    Show up where they're already looking. When the aircon dies in a 38°C heatwave, top-of-Google wins. When a young couple is researching a reno, Houzz and Instagram win. We pick the 2-3 channels your trade actually wins on, and ignore the rest. No spray-and-pray. No 'we do everything'.

    • Google Business Profile fully optimised + weekly content posts
    • Local SEO foundation (suburb pages, citations, schema)
    • Google Ads managed week-by-week (where it fits)
    • Meta or Houzz campaigns where the trade demands it

  • Capture

    A website that turns visitors into bookings, not bouncers. Most tradie sites convert at 0.5-1.5%. The good ones do 3-5%. The difference isn't design, it's: phone above the fold, real photos, quote forms that work on a phone, page-speed under 2 seconds. We build it that way or fix it that way.

    • Click-to-call + tap-to-message everywhere
    • Quote forms that work on a phone, not just desktop
    • Real job photos (yours), not stock-photo plumbers
    • Core Web Vitals all green (Google ranks faster sites higher)

  • Convert

    Catch every lead, even the ones you can't answer. Most tradies lose 30-50% of leads to slow follow-up. Ring goes unanswered while you're under a sink. Quote sits in the inbox until the customer's already booked someone else. We fix this with AI: instant SMS reply to every missed call, 48-hour auto-quote chase, AI chatbot that pre-qualifies before you get involved.

    • Missed-call SMS auto-reply (recovers 30-50% of missed calls)
    • Quote follow-up sequence at 48hr / 7-day / 14-day
    • AI chatbot for after-hours enquiry handling
    • Calendar booking sync, quotes booked while you're on the tools

How we'd start with you

Four steps from a quiet phone to a calendar that fills itself.

  1. Step 1: Free Diary Audit

    30-minute review. We map exactly where your leads are leaking. No pitch.

  2. Step 2: Engine Build

    We design the right mix for your trade and suburb. You approve before anything goes live.

  3. Step 3: Launch + Measure

    Live within 2-3 weeks. Tracking on every channel from day one.

  4. Step 4: Scale + Kill

    Weekly reviews. Double down on what books jobs. Kill what doesn't in 90 days.

What's in the engine

Every pillar above, delivered for you. We never charge for channels we wouldn't run on our own marketing.

  • Google Business Profile management + weekly posts
  • Local SEO foundation + suburb pages
  • Google Ads management (where it fits your trade)
  • Meta or Houzz where it earns its place
  • Conversion-built website (or audit + fix of yours)
  • Lead magnet design + landing page + email follow-up
  • Missed-call SMS recovery + AI chatbot
  • Weekly reporting on cost-per-booked-job

Straight answers

How is this different from HiPages, ServiceSeeking or Oneflare?

Directories pass the same lead to several tradies (up to three on HiPages), and you race to the bottom on price. We build YOUR funnel on YOUR website. Once it's running, you don't pay per lead. The leads belong to you.

How much does it cost?

Most tradies invest $2,000-$4,000/month with us for the full lead engine. That's less than one missed job a month for most trades. We build a custom plan in the free Diary Audit, you'll know the exact number before anything's signed. Prefer DIY? Our lead-gen playbooks start at $59.

How long until I see leads?

Google Ads can bring leads in 48 hours. Local SEO + GBP builds over 3-6 months but pays back for years. We usually run both, fast wins while the long-term plays compound.

Am I locked in?

No. Month-to-month. If we're not making your phone ring, you leave, and you keep your website, ad accounts, and Google Business Profile. We don't hold your marketing hostage.

I tried Facebook ads and lost money. Will this be different?

Probably yes, because Facebook isn't the right channel for most tradies. Emergency trades (plumber, sparky, locksmith) win on Google search and the map pack. Considered-purchase trades (builders, renovators, pool builders) win on Instagram, Houzz, and long-cycle email nurture. We pick the channels that match your trade. You don't run the experiment alone.

What if my website is rubbish?

We'll tell you in the audit. If it needs rebuilding, we can do that as part of the engine. If it just needs three fixes, we'll list the three fixes and you can hand them to anyone.

Do I have to be on the South Coast?

No. We're based in the Shoalhaven but work with tradies across NSW and nationally. Local market knowledge isn't required, what matters is whether your trade and suburb have lead-gen potential, which we test in the audit.

Guides and definitions behind lead generation

What leads cost, how to compare sources and the terms worth knowing.

30 minutes. We tell you where the leakage is. You decide what to do about it.

That's the Diary Audit. It's free. There's no pitch unless you ask for one. If we can't show you at least three fixable leaks, we'll stop the call early.

Book your free lead audit

No lock-ins. We reply within 24 hours. Prefer to talk? 0493 531 857

Lead generation, by trade

Last updated · Reviewed by , Founder

Explore

All Lead generation pages

Related pages

In this cluster

Part of Marketing services for tradies: we bring the work in, win it and keep it.

Call us Book my free audit