Lead generation for tradies
We build the lead engine that fills your calendar, Google Business Profile, local SEO, ads, conversion-built websites and AI follow-up, measured on cost-per-booked-job. Not impressions. Not clicks. Booked jobs.
30-minute audit · No pitch · No lock-in · Built for Australian tradies
+$18,400
Booked in 6 weeks · Sparky, Wollongong
11% → 32%
Quote close rate · Plumber, Kiama
3 months
Booked ahead · Solar, Shellharbour
None of those are wrong by themselves. They're wrong because nobody joined them up. A boosted post without a landing page leaks. A HiPages lead without follow-up dies. A website without a Google Business Profile feeding it sits empty. Lead generation isn't a channel. It's a system.
The ClickSmith Lead Engine
Most tradies bolt one thing onto another and wonder why nothing compounds. The engine works because it's joined up, every pillar feeds the next.
01
Get crystal clear on who actually pays you well.
Most tradies say 'anyone with a house'. That's why their marketing converts at 0.5%. We narrow it to the exact customer type, postcode, property age, income bracket, problem urgency, so every dollar spent finds the right phone.
02
Give them a reason to hand over their number.
Cold leads don't book. Warm leads book at 8-12x the rate. We design a free download or tool that solves a real homeowner problem, pre-quote checklist, true-cost calculator, fault-finder guide, and use it to capture leads who aren't ready to call yet but will be in 30 days.
03
Show up where they're already looking.
When the aircon dies in a 38°C heatwave, top-of-Google wins. When a young couple is researching a reno, Houzz and Instagram win. We pick the 2-3 channels your trade actually wins on, and ignore the rest. No spray-and-pray. No 'we do everything'.
04
A website that turns visitors into bookings, not bouncers.
Most tradie sites convert at 0.5-1.5%. The good ones do 3-5%. The difference isn't design, it's: phone above the fold, real photos, quote forms that work on a phone, page-speed under 2 seconds. We build it that way or fix it that way.
05
Catch every lead, even the ones you can't answer.
Most tradies lose 30-50% of leads to slow follow-up. Ring goes unanswered while you're under a sink. Quote sits in the inbox until the customer's already booked someone else. We fix this with AI: instant SMS reply to every missed call, 48-hour auto-quote chase, AI chatbot that pre-qualifies before you get involved.
Four steps from a quiet phone to a calendar that fills itself.
1
30-minute review. We map exactly where your leads are leaking. No pitch.
2
We design the right mix for your trade and suburb. You approve before anything goes live.
3
Live within 2-3 weeks. Tracking on every channel from day one.
4
Weekly reviews. Double down on what books jobs. Kill what doesn't in 90 days.
"Phone hadn't rung properly in months. ClickSmith fixed our GBP, ran one ad campaign, booked 14 jobs in 6 weeks."
Jake M. · Sparky
Wollongong NSW
+$18,400 in 6 weeks
"Finally have a system. The AI follow-ups alone have closed quotes I used to lose. Worth every dollar."
Bec H. · Plumber
Kiama NSW
Close rate 11% → 32%
"Was running my own ads for 2 years and getting nowhere. ClickSmith took over and within 60 days I was booked solid."
Danny T. · Solar
Shellharbour NSW
Booked 3 months ahead
Every pillar above, delivered for you. We never charge for channels we wouldn't run on our own marketing.
Directories sell the same lead to 5 tradies, you race to the bottom on price. We build YOUR funnel on YOUR website. Once it's running, you don't pay per lead. The leads belong to you.
Most tradies invest $2,000-$4,000/month with us for the full lead engine. That's less than one missed job a month for most trades. We build a custom plan in the free Diary Audit, you'll know the exact number before anything's signed. Prefer DIY? Our lead-gen playbooks start at $59.
Google Ads can bring leads in 48 hours. Local SEO + GBP builds over 3-6 months but pays back for years. We usually run both, fast wins while the long-term plays compound.
No. Month-to-month. If we're not making your phone ring, you leave, and you keep your website, ad accounts, and Google Business Profile. We don't hold your marketing hostage.
Probably yes, because Facebook isn't the right channel for most tradies. Emergency trades (plumber, sparky, locksmith) win on Google and LSA. Considered-purchase trades (builders, renovators, pool builders) win on Instagram, Houzz, and long-cycle email nurture. We pick the channels that match your trade. You don't run the experiment alone.
We'll tell you in the audit. If it needs rebuilding, we can do that as part of the engine. If it just needs three fixes, we'll list the three fixes and you can hand them to anyone.
No. We're based in Gerringong but work with tradies across NSW and nationally. Local market knowledge isn't required, what matters is whether your trade and suburb have lead-gen potential, which we test in the audit.
One step, no commitment
That's the Diary Audit. It's free. There's no pitch unless you ask for one. If we can't show you at least three fixable leaks, we'll stop the call early.
Trade-specific lead engines coming next phase. Want yours prioritised? Book the Diary Audit.