ClickSmith
Concreters
Concreter marketing that wins on craft, not the lowest quote
Driveways sell on finish quality. Your portfolio is the only sales rep that matters.
Concreter marketing has to win on finish quality, because with decorative driveways, exposed-aggregate patios and polished floors, concrete buyers compare finish quality side-by-side. We build the SEO, Instagram, and builder-partnership engine that wins on craft, not lowest cubic-metre price.
- 6 yearsof lead generation experience
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Shoalhavenbased locally, working with tradies Australia-wide
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Month-to-monthyou own your site, ad accounts and Google Business Profile
- Benchmark reportAustralian tradie lead costs, 2026
What your customers actually type into Google
Your customers start plainer than finishes: a driveway, a price per square metre, and council. Answer those and the upsell has somewhere to land.
Where they actually shortlist
Your council's approved contractor list. In Sutherland Shire, only council-approved Authorised Driveway Contractors may build vehicle crossings. Shellharbour is the same, and allows exposed aggregate and stamped finishes there, not pavers. Not on the list? You can't quote the whole driveway. Apply, then say so on every driveway page.
Airtasker. Sydney concreting tasks run at a $355 median with about 2 offers each. That's patch-ups, not your driveway pipeline.
Who gets asked "who should I use?"
Shed and garage dealers. Fair Dinkum Builds says its kit price covers the steel, and the slab is priced separately. Either the dealer subs it out or the owner finds a concreter. Leave every local dealer a slab spec sheet and your number.
What wins the job right now
Quotes that survive supply shocks. Boral lifted its concrete surcharge to $14.49/m³ + GST from 30 September 2026, blaming diesel and raw material costs. Holcim reviews its surcharges monthly. A fixed 30-day quote can eat the margin on a big pour. Put a validity date and a surcharge clause on every quote, and explain both on your site.
FAQ: Should we publish a price per m² for driveways?
Not a bare one. That's the commodity trap. Publish a worked example instead: one exposed aggregate driveway, with demo, pump, finish and council crossover itemised to a total. Finish becomes the conversation.
Sources
| What they're thinking | What they type |
|---|---|
| "What should this cost?" | concrete driveway cost per m2 sydney |
| "Is there paperwork?" | do i need permit for concrete driveway |
| "Is the fancy one worth it?" | concrete driveway vs exposed aggregate |
| "The old one's cracked to bits" | concrete driveway replacement near me |
| "The shed's coming next month" | do i need concrete slab for shed |
By Muhammad Furqan · Last updated
Where do concreters get leads in Australia?
Here is where concreters in Australia find work, what each source costs and why it fits the trade.
| Lead source | Cost | Why it works for concreters |
|---|---|---|
| Builder and landscaper partnerships | Free | Repeat slab, path and driveway work |
| Google Business Profile | Free | 'Concreter near me' and driveway searches |
| Local SEO and suburb pages | Monthly, compounds over time | Decorative and exposed-aggregate searches |
| Ad spend as budgeted | Finish quality sells the premium jobs | |
| HiPages | $139 to $649 a month plus GST; each lead goes to up to 3 businesses | Residential volume |
Prices are from each platform's own pricing pages, checked October 2026. For a full comparison see the best lead platforms for tradies.
Why marketing for concreters is different
Concrete is the most underrated marketing trade. Buyers can't tell quality concrete from average concrete in a quote, they can only see it in finished photos and decorative work. Whoever has the best Google rankings for specific finishes ('exposed aggregate [suburb]'), the most builder partnerships, and a populated Instagram portfolio wins. ClickSmith builds all three.
The Concreter Pain Points
The four problems killing your pipeline right now
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'Just a slab' commodity perception kills your margin
Buyers see all concreters as the same. Without finish-quality content, you race to the bottom on $/m³. Differentiation messaging justifies premium decorative work.
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Builder partnerships are quiet but huge
Every new build, extension, and reno needs slabs and driveways. One referring builder typically delivers 20-40 pours per year at consistent margins.
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Decorative concrete demand is growing, are you positioned for it?
Exposed aggregate, stencilled, and polished finishes are the highest-margin work. Most concreters still market 'driveways from $X/m³'. Reposition to lead with finishes.
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Commercial slabs pay better than residential, but residential dominates your week
Warehouse floors, retail fit-outs, and industrial slabs = 5-20x residential job size. Without B2B outreach, you stay stuck in driveway churn.
How concreters' customers actually find you
Channels ranked by typical priority for concreters, based on AU industry data and our own client work, not generic 'do everything' advice.
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Primary
Local SEO (decorative-led)
'Exposed aggregate [suburb]', 'polished concrete [city]', 'decorative driveway' are high-intent and underserved. SEO captures premium-margin demand.
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Primary
Builder + architect partnerships
One builder relationship delivers 20-40 pours per year. The most undervalued channel for concreters.
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High
Google Business Profile + reviews
'Concreter [suburb]' converts well via GBP. Photo updates of finished decorative work are the trust accelerant.
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High
Instagram portfolio (finish-quality)
Buyers shortlist on visible finish quality. Drone overheads of decorative work convert 3-4x ground-level photos.
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Supporting
Commercial outreach (warehouses, retail)
Commercial slabs = high job size, predictable B2B funnel.
The 3 services that matter most for concreters
We could sell you 12 services. For concreters, these three move the needle.
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SEO + GBP (decorative-led)
Rank for 'exposed aggregate [suburb]', 'polished concrete [city]', 'decorative driveway'. GBP optimisation, suburb pages, schema.
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Builder Partnership Outreach
Co-branded case studies, referral incentives, structured outreach to builders in your service area.
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Content Engine (every pour = portfolio)
Drone before, pour reel, finish close-up, owner walkthrough, 12+ pieces per finished job.
See how we run SEO for tradies and Google Ads for tradies.
Lead generation for concreters
Marketing brings the right jobs to your door over time. If you want leads now, we start with Google Ads and a landing page built for your trade. Real enquiries in your trade and your area, from your own ads, profile and website. No bidding against other concreters for the same enquiry.
Prefer to talk? Call 0493 531 857
What good looks like
A NSW concreter, 1-3 crews, mix of residential and small commercial
Typical starting state: Driveway-heavy, 0-1 builder partnerships, no decorative SEO presence
Realistic 90-day outcome: After 90 days: 2-4 active builder partnerships in negotiation, decorative SEO traffic ranking, repositioned messaging in market
Honest note: Builder partnerships compound over 6-12 months. SEO for niche finishes (e.g. 'exposed aggregate') typically ranks faster than competitive head terms.
Illustrative, modelled outcome. Not a client result.
The Seasonal Play
When to push, when to prep
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Peak season
Spring (Sept-Nov) + autumn (Mar-May)
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Trough season
Mid-winter (Jul-Aug), concrete cure issues
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Prep window
Pre-spring campaigns from June onwards
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The play
Winter: portfolio production + builder outreach + commercial pipeline. Spring/autumn: residential push + decorative campaigns.
Pricing for concreters
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Foundation
$2,000 /mo
Excludes ad spend
- GBP optimisation + local SEO
- Review engine setup
- Monthly performance report
- On-page schema + technical SEO
Most popular
Growth
$3,500 /mo
Excludes ad spend (typically $1K-$5K/mo additional)
- Everything in Foundation
- Google Ads management
- Builder Partnership Outreach
- Conversion-tracked landing pages
Scale
$5,000+ /mo
Custom scope, ad spend separate
- Everything in Growth
- SEO + GBP (decorative-led)
- Multi-suburb expansion
- Dedicated account manager
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
Concreter-specific FAQs
The questions concreters actually ask us before they sign.
Where do concreters get leads in Australia?
Australian concreters get leads from builders and landscapers, Google searches for driveways and decorative concrete, and a portfolio of finished work. HiPages adds residential jobs between builder contracts.
How do we differentiate from $/m³ commodity concreters?
Lead with finishes, not pours. Decorative work, stamping, polished floors, these are 30-60% margin work. Marketing rebuilt so most inbound is decorative or commercial, not driveway.
Are builder partnerships really worth the effort?
Heavily. A single builder doing six builds per year delivers 18+ slabs and driveways. Five builders = your annual revenue base. We run structured outreach with co-branded case studies and referral systems.
What's the right cost-per-lead for concreters?
$40-90 for residential leads. Builder/commercial leads come through outreach, not per-lead, paid via retainer activity. Residential optimises within 60 days; builder work compounds over 6-12 months.
Should we run Google Ads or focus on SEO?
SEO leads, Google Ads supports. Decorative finish keywords are underserved on SEO and rank fast. Google Ads supports the gap on competitive head terms while SEO compounds.
How do we handle commercial slab work marketing?
Separate funnel: LinkedIn outreach to commercial real estate developers, partnerships with general contractors, case studies focused on factories, retail, and warehouses. Built alongside residential.
Do drone shots actually matter for concrete?
Yes, overhead drone shots of finished driveways and decorative work consistently outperform ground-level photos on click-through and saves. We provide a shot list any local drone op can capture.
Concreter lead generation: guides and local pages
Straight-talking guides for concreters on getting more leads, what they cost, and which platforms are worth paying for.
- How to Get More Leads as a Tradie: The 2026 Playbook
- The Best Lead Platforms for Tradies in Australia (2026 Honest Roundup)
- How the Google map pack works for tradies
Tired of shared leads? Compare a HiPages alternative or see how our lead generation works. New to the jargon? Our tradie marketing glossary defines terms like cost per lead and map pack, and the lead cost calculator works out your cost per booked job.
Related trades we work with
Ready to fill your concreter pipeline?
Book a free 30-minute marketing audit. We'll review your funnel, GBP, ads, and website, and tell you exactly where the leakage is. No pitch, no pressure.
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