Decorative driveways, exposed-aggregate patios, polished floors — concrete buyers compare finish quality side-by-side. We build the SEO, Instagram, and builder-partnership engine that wins on craft, not lowest cubic-metre price.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how concreters actually win work.
Concrete is the most underrated marketing trade. Buyers can't tell quality concrete from average concrete in a quote — they can only see it in finished photos and decorative work. Whoever has the best Google rankings for specific finishes ('exposed aggregate [suburb]'), the most builder partnerships, and a populated Instagram portfolio wins. ClickSmith builds all three.
Buyers see all concreters as the same. Without finish-quality content, you race to the bottom on $/m³. Differentiation messaging justifies premium decorative work.
Every new build, extension, and reno needs slabs and driveways. One referring builder typically delivers 20-40 pours per year at consistent margins.
Exposed aggregate, stencilled, and polished finishes are the highest-margin work. Most concreters still market 'driveways from $X/m³'. Reposition to lead with finishes.
Warehouse floors, retail fit-outs, and industrial slabs = 5-20x residential job size. Without B2B outreach, you stay stuck in driveway churn.
Channels ranked by typical priority for concreters — based on AU industry data and our own client work, not generic 'do everything' advice.
'Exposed aggregate [suburb]', 'polished concrete [city]', 'decorative driveway' are high-intent and underserved. SEO captures premium-margin demand.
One builder relationship delivers 20-40 pours per year. The most undervalued channel for concreters.
'Concreter [suburb]' converts well via GBP. Photo updates of finished decorative work are the trust accelerant.
Buyers shortlist on visible finish quality. Drone overheads of decorative work convert 3-4x ground-level photos.
Commercial slabs = high job size, predictable B2B funnel.
We could sell you 12 services. For concreters, these three move the needle.
Rank for 'exposed aggregate [suburb]', 'polished concrete [city]', 'decorative driveway'. GBP optimisation, suburb pages, schema.
Learn moreCo-branded case studies, referral incentives, structured outreach to builders in your service area.
Learn moreDrone before, pour reel, finish close-up, owner walkthrough — 12+ pieces per finished job.
Learn moreDriveway-heavy, 0-1 builder partnerships, no decorative SEO presence
After 90 days: 2-4 active builder partnerships in negotiation, decorative SEO traffic ranking, repositioned messaging in market
Honest note: Builder partnerships compound over 6-12 months. SEO for niche finishes (e.g. 'exposed aggregate') typically ranks faster than competitive head terms.
Spring (Sept-Nov) + autumn (Mar-May)
Mid-winter (Jul-Aug) — concrete cure issues
Pre-spring campaigns from June onwards
Winter: portfolio production + builder outreach + commercial pipeline. Spring/autumn: residential push + decorative campaigns.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions concreters actually ask us before they sign.
Lead with finishes, not pours. Decorative work, stamping, polished floors — these are 30-60% margin work. Marketing rebuilt so most inbound is decorative or commercial, not driveway.
Heavily. A single builder doing six builds per year delivers 18+ slabs and driveways. Five builders = your annual revenue base. We run structured outreach with co-branded case studies and referral systems.
$40-90 for residential leads. Builder/commercial leads come through outreach, not per-lead — paid via retainer activity. Residential optimises within 60 days; builder work compounds over 6-12 months.
SEO leads, Google Ads supports. Decorative finish keywords are underserved on SEO and rank fast. Google Ads supports the gap on competitive head terms while SEO compounds.
Separate funnel: LinkedIn outreach to commercial real estate developers, partnerships with general contractors, case studies focused on factories, retail, and warehouses. Built alongside residential.
Yes — overhead drone shots of finished driveways and decorative work consistently outperform ground-level photos on click-through and saves. We provide a shot list any local drone op can capture.
Custom builders, knockdown rebuilds, extensions — we build the Houzz, Instagram, SEO and email engine that wins long research-cycle deals.
Landscape buyers fall in love on Instagram and Pinterest.
Pool builds sell on lifestyle, not litres.