Decorative driveways, exposed-aggregate patios, polished floors — concrete buyers compare finish quality side-by-side. We build the SEO, Instagram, and builder-partnership engine that wins on craft, not lowest cubic-metre price.
Concrete is the most underrated marketing trade. Buyers can't tell quality concrete from average concrete in a quote — they can only see it in finished photos and decorative work. Whoever has the best Google rankings for specific finishes ('exposed aggregate [suburb]'), the most builder partnerships, and a populated Instagram portfolio wins. ClickSmith builds all three.
Buyers see all concreters as the same. Without finish-quality content, you race to the bottom on $/m³. Differentiation messaging justifies premium decorative work.
Every new build, extension, and reno needs slabs and driveways. One referring builder typically delivers 20-40 pours per year at consistent margins.
Exposed aggregate, stencilled, and polished finishes are the highest-margin work. Most concreters still market 'driveways from $X/m³'. Reposition to lead with finishes.
Warehouse floors, retail fit-outs, and industrial slabs = 5-20x residential job size. Without B2B outreach, you stay stuck in driveway churn.
Channels ranked by typical priority for concreters — based on AU industry data and our own client work, not generic 'do everything' advice.
'Exposed aggregate [suburb]', 'polished concrete [city]', 'decorative driveway' are high-intent and underserved. SEO captures premium-margin demand.
One builder relationship delivers 20-40 pours per year. The most undervalued channel for concreters.
'Concreter [suburb]' converts well via GBP. Photo updates of finished decorative work are the trust accelerant.
Buyers shortlist on visible finish quality. Drone overheads of decorative work convert 3-4x ground-level photos.
Commercial slabs = high job size, predictable B2B funnel.
We could sell you 12 services. For concreters, these three move the needle.
Rank for 'exposed aggregate [suburb]', 'polished concrete [city]', 'decorative driveway'. GBP optimisation, suburb pages, schema.
Learn moreCo-branded case studies, referral incentives, structured outreach to builders in your service area.
Learn moreDrone before, pour reel, finish close-up, owner walkthrough — 12+ pieces per finished job.
Learn moreDriveway-heavy, 0-1 builder partnerships, no decorative SEO presence
After 90 days: 2-4 active builder partnerships in negotiation, decorative SEO traffic ranking, repositioned messaging in market
Honest note: Builder partnerships compound over 6-12 months. SEO for niche finishes (e.g. 'exposed aggregate') typically ranks faster than competitive head terms.
Spring (Sept-Nov) + autumn (Mar-May)
Mid-winter (Jul-Aug) — concrete cure issues
Pre-spring campaigns from June onwards
Winter: portfolio production + builder outreach + commercial pipeline. Spring/autumn: residential push + decorative campaigns.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions concreters actually ask us before they sign.
Lead with finishes, not pours. Decorative work, stamping, polished floors — these are 30-60% margin work. Marketing rebuilt so most inbound is decorative or commercial, not driveway.
Heavily. A single builder doing six builds per year delivers 18+ slabs and driveways. Five builders = your annual revenue base. We run structured outreach with co-branded case studies and referral systems.
$40-90 for residential leads. Builder/commercial leads come through outreach, not per-lead — paid via retainer activity. Residential optimises within 60 days; builder work compounds over 6-12 months.
SEO leads, Google Ads supports. Decorative finish keywords are underserved on SEO and rank fast. Google Ads supports the gap on competitive head terms while SEO compounds.
Separate funnel: LinkedIn outreach to commercial real estate developers, partnerships with general contractors, case studies focused on factories, retail, and warehouses. Built alongside residential.
Yes — overhead drone shots of finished driveways and decorative work consistently outperform ground-level photos on click-through and saves. We provide a shot list any local drone op can capture.
Custom builders, knockdown rebuilds, extensions — we build the Houzz, Instagram, SEO and email engine that wins long research-cycle deals.
Landscape buyers fall in love on Instagram and Pinterest.
Pool builds sell on lifestyle, not litres.