Landscaping is two trades in one: maintenance (recurring, low-margin) and design/build (project-based, high-margin). The design/build buyer plans for 4-6 months, hunts inspiration on Instagram and Pinterest, and shortlists landscapers whose portfolios match their dream. ClickSmith builds the visual portfolio engine + the maintenance-recurring email machine.
Landscape design buyers plan around school holidays, summer parties, and home sales. Without long-cycle nurture, they pick whoever's most convenient at decision time.
Maintenance enquiries flood your phone when you should be focused on design/build profit. Funnel segmentation routes the right enquiries to the right service line.
Buyers walk in expecting $20K hardscapes after seeing American Pinterest pricing. AU-cost reset content shifts the conversation before the quote arrives.
Most landscapers ride the seasonal wave. Off-season pipeline (winter design-only packages, indoor work, commercial maintenance contracts) needs deliberate engineering.
Channels ranked by typical priority for landscapers, based on AU industry data and our own client work, not generic 'do everything' advice.
Landscape buyers save 50-200 inspiration images before enquiring. Visual platforms drive shortlists and DMs.
Pinterest is genuinely strong for landscaping (alongside renovation and pool builds). Boards with seasonal planting guides and before/after pins surface in 'Australian backyard' searches.
Buyers wait for tax time, school holidays, and pre-summer urgency, be there at every trigger.
'Landscaper [suburb]' captures the ready-to-buy 30% of demand. GBP photos showcase finish quality.
'Garden design [suburb]' and 'paver installer [city]' convert at 6-10% with the right landing pages.
We could sell you 12 services. For landscapers, these three move the needle.
Every project = 12+ pieces of content: drone, time-lapse, transformation, plant guide, owner walkthrough.
Learn moreTwo parallel sequences: 6-month design/build nurture + 12-month maintenance retention.
Learn moreRank for 'landscaper [suburb]', 'pool surround', 'paver installer', 'garden design'.
Learn moreMarketing brings the right landscapers jobs to your door over time, but if you want leads now, we can generate them directly. Real enquiries in your trade and your area, sent to you and nobody else. No shared bidding, no racing five other landscapers to the phone.
Maintenance-heavy revenue, 3-5 design jobs per year, no Pinterest/Houzz presence
After 90 days: 8-15 qualified design enquiries per month, content engine producing weekly, maintenance retention email live
Honest note: Design/build sales cycles are 4-9 months, first enquiries arrive within weeks; signed contracts follow the buyer's normal calendar.
Aug-Nov (spring) + Mar-May (autumn)
Dec-Feb (peak summer maintenance only) + Jun-Jul (winter)
Spring campaign launches in May/June
Winter: design-only packages (drawings + plant lists). Summer: maintenance contract upgrades. Spring/autumn: design/build push.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions landscapers actually ask us before they sign.
Design/build for margin, maintenance for stability. Separate funnels for each, design/build runs on Instagram + Pinterest + nurture; maintenance runs on local SEO + retention email.
4-6 months from first enquiry to deposit, then 4-12 weeks to install. Total: 5-9 months. Marketing must run on that timeline.
$40-100 per qualified lead for design/build. Cost-per-job: $400-1,200, which is fine on $15K+ jobs.
Yes, Pinterest is genuinely strong for landscape inspiration (alongside renovation, pool builds, and home decor). Keyword-rich pin descriptions, board structure, and idea pins surface your portfolio in 'Australian backyard ideas' searches.
Buyer-education content: 'real Australian landscaping costs by project type', published on your blog and referenced in the quote conversation. Resets expectations before they quote-shop.
Yes. Commercial landscape (strata, retail, hospitality, schools) has its own funnel, LinkedIn, facility-manager partnerships, RFP-targeted content. Built as a separate channel.