Pool surrounds, garden makeovers, hardscaping — landscape buyers fall in love before they enquire. We build the Instagram, Pinterest, Houzz, and case-study engine that turns dreams into deposits.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how landscapers actually win work.
Landscaping is two trades in one: maintenance (recurring, low-margin) and design/build (project-based, high-margin). The design/build buyer plans for 4-6 months, hunts inspiration on Instagram and Pinterest, and shortlists landscapers whose portfolios match their dream. ClickSmith builds the visual portfolio engine + the maintenance-recurring email machine.
Landscape design buyers plan around school holidays, summer parties, and home sales. Without long-cycle nurture, they pick whoever's most convenient at decision time.
Maintenance enquiries flood your phone when you should be focused on design/build profit. Funnel segmentation routes the right enquiries to the right service line.
Buyers walk in expecting $20K hardscapes after seeing American Pinterest pricing. AU-cost reset content shifts the conversation before the quote arrives.
Most landscapers ride the seasonal wave. Off-season pipeline (winter design-only packages, indoor work, commercial maintenance contracts) needs deliberate engineering.
Channels ranked by typical priority for landscapers — based on AU industry data and our own client work, not generic 'do everything' advice.
Landscape buyers save 50-200 inspiration images before enquiring. Visual platforms drive shortlists and DMs.
Pinterest is genuinely strong for landscaping (alongside renovation and pool builds). Boards with seasonal planting guides and before/after pins surface in 'Australian backyard' searches.
Buyers wait for tax time, school holidays, and pre-summer urgency — be there at every trigger.
'Landscaper [suburb]' captures the ready-to-buy 30% of demand. GBP photos showcase finish quality.
'Garden design [suburb]' and 'paver installer [city]' convert at 6-10% with the right landing pages.
We could sell you 12 services. For landscapers, these three move the needle.
Every project = 12+ pieces of content: drone, time-lapse, transformation, plant guide, owner walkthrough.
Learn moreTwo parallel sequences: 6-month design/build nurture + 12-month maintenance retention.
Learn moreRank for 'landscaper [suburb]', 'pool surround', 'paver installer', 'garden design'.
Learn moreMaintenance-heavy revenue, 3-5 design jobs per year, no Pinterest/Houzz presence
After 90 days: 8-15 qualified design enquiries per month, content engine producing weekly, maintenance retention email live
Honest note: Design/build sales cycles are 4-9 months — first enquiries arrive within weeks; signed contracts follow the buyer's normal calendar.
Aug-Nov (spring) + Mar-May (autumn)
Dec-Feb (peak summer maintenance only) + Jun-Jul (winter)
Spring campaign launches in May/June
Winter: design-only packages (drawings + plant lists). Summer: maintenance contract upgrades. Spring/autumn: design/build push.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions landscapers actually ask us before they sign.
Design/build for margin, maintenance for stability. Separate funnels for each — design/build runs on Instagram + Pinterest + nurture; maintenance runs on local SEO + retention email.
4-6 months from first enquiry to deposit, then 4-12 weeks to install. Total: 5-9 months. Marketing must run on that timeline.
$40-100 per qualified lead for design/build. Cost-per-job: $400-1,200, which is fine on $15K+ jobs.
Yes — Pinterest is genuinely strong for landscape inspiration (alongside renovation, pool builds, and home decor). Keyword-rich pin descriptions, board structure, and idea pins surface your portfolio in 'Australian backyard ideas' searches.
Buyer-education content: 'real Australian landscaping costs by project type', published on your blog and referenced in the quote conversation. Resets expectations before they quote-shop.
Yes. Commercial landscape (strata, retail, hospitality, schools) has its own funnel — LinkedIn, facility-manager partnerships, RFP-targeted content. Built as a separate channel.