Termite inspections, cockroach treatments, rodent emergencies — pest control is dominated by same-day intent. We build the GBP, Google Ads, LSA and recurring-treatment engine that owns your service area.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how pest control operators actually win work.
Pest control is one of the most underrated high-margin trade marketing categories. Same-day intent dominates, recurring treatments lock in lifetime customers, and termite work is pure margin. The operators who win dominate GBP, Google Ads + LSA, and post-treatment retention. ClickSmith builds all three.
When someone sees a cockroach, they call the first three Google results. If you're outside the Local Pack and LSA, you don't ring. GBP optimisation and LSA participation are the single biggest levers.
Pre-sale termite inspections (real estate driven) and warranty inspections are $300-800 jobs at high margin. Without targeted real estate outreach, you leave that pipeline on the table.
Every customer is a 5-10 year recurring revenue stream if reminded. Most operators send zero post-treatment emails. Annual reminders typically convert 35-45% of one-offs into annuals.
Strata, property managers, and real estate agents drive the steadiest pest revenue. Without dedicated outreach, you compete only on residential ads.
Channels ranked by typical priority for pest control operators — based on AU industry data and our own client work, not generic 'do everything' advice.
Same-day intent wins on top-3 GBP rankings. The single biggest lever.
'Cockroach treatment [suburb]' and 'termite inspection [city]' convert well. LSA lifts conversion further.
Past customers are the cheapest revenue source. Annual reminders typically convert at 35-45%.
Pre-sale termite inspections + property manager contracts = predictable, recurring revenue.
Spring rats, summer cockroaches, autumn termites — seasonal pest content drives targeted spikes.
We could sell you 12 services. For pest control operators, these three move the needle.
Top-3 rankings in every suburb, schema markup, weekly GBP posts, review velocity.
Learn moreAnnual reminders, warranty-renewal sequences, post-treatment review requests.
Learn morePre-sale termite inspection partnerships, property manager outreach, co-branded checklists.
Learn moreResidential-only, no recurring program, 0 agent partnerships
After 90 days: recurring program live (35-45% of one-offs converting to annual), 2-4 real estate agency partnerships live, LSA + GBP top-3 in service area
Honest note: Sydney metro pest Google Ads typically need a $2K-$5K monthly minimum to gather optimisation signal (industry benchmarks). Regional markets work at much lower spend.
Spring (rats), summer (cockroaches/spiders), pre-summer (termite inspections)
Mid-winter (Jun-Jul)
Termite season campaigns from August onwards
Winter: real estate partnership building + content production. Spring/summer: pest-specific campaigns. Year-round: recurring retention.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions pest control operators actually ask us before they sign.
Top-3 GBP rankings + LSA participation + click-to-call landing pages + 24/7 SMS auto-reply. Same-day intent doesn't have time for a return-call tomorrow.
Yes. Pre-sale and warranty inspections are $300-800 jobs at high margin. A dedicated agent partnership channel drives 8-15 inspections per agency per year.
Three layers: (1) post-treatment email asking about ongoing protection, (2) annual reminder 11 months later, (3) 'recurring program' upsell at quote stage. Together typically convert 35-45% of one-offs into annuals.
$30-80 for residential Google Ads; $20-50 for LSA. Sydney metro requires $2K-$5K monthly minimum spend to optimise; regional much lower.
Yes. Commercial pest (food service, retail, hospitality, strata) runs on outreach, partnerships, and contract-renewal cycles — not residential ads. Built as a separate channel.
Both — but with separate landing pages and ad accounts. Termite buyers are different from cockroach buyers (planning vs panicked). Funnel segmented so each gets the right message.