Roofing is event-driven. A hailstorm hits, and 500 homeowners need someone now. The roofers who win are the ones whose Google Ads, GBP, and 'storm response' messaging activate within 24-48 hours. ClickSmith builds the rapid-response system that captures storm windows, plus the steady pre-winter inspection pipeline and builder partnerships that fill the calendar between events.
When a storm hits, the first roofer with a clean website, fast phone, and 'storm response' messaging wins. Out-of-area contractors steal jobs from local roofers who didn't activate fast enough.
Insurance assessors choose roofers from approved-contractor lists. Without that relationship, you're locked out of a meaningful slice of residential work.
Mar-May is the planning window for every homeowner whose roof is 'maybe getting a bit old'. Proactive inspection campaigns turn that hesitation into booked work.
New-build and reno roofs are spec'd by builders. One referring builder typically delivers 6-12 roofs a year at consistent margins.
Channels ranked by typical priority for roofers, based on AU industry data and our own client work, not generic 'do everything' advice.
Storm windows are 24-72 hours. Bid spikes plus pre-loaded GBP posts capture demand before competitors react.
A meaningful share of residential roofing flows through insurer panels. Onto the approved-contractor list, or locked out.
'Tile roof repair [suburb]' and 'metal roof restoration [city]' have steady year-round demand outside storm spikes.
Mar-May proactive inspection campaigns book the planned-replacement work before leaks force the conversation.
Each builder partnership delivers 6-12 roofs per year at predictable margins. Pure cumulative win.
We could sell you 12 services. For roofers, these three move the needle.
Suburb pages, storm-response landing pages, GBP posts pre-loaded for activation when weather hits.
Learn moreBudget pacing system that detects weather events and ramps spend within hours.
Learn moreOutreach campaigns to assessors and builders, with co-branded case studies and referral incentives.
Learn moreStorm-dependent, 0-1 builder partnerships, no insurer panels, slow off-season
After 90 days: storm-response campaigns pre-built and activatable; 2-3 new builder relationships; 1-2 insurer panel applications submitted
Honest note: Storm-dependent volume swings with weather. Builder and insurer partnerships compound over 6-12 months, they don't fire in 30 days.
Storm events (variable) + Mar-May (pre-winter inspections)
Dec-Feb
Pre-load storm-response campaigns in October before storm season
October: pre-storm-season ad creatives loaded. March: pre-winter inspection campaigns. Year-round: builder/insurer outreach.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions roofers actually ask us before they sign.
Within 4-8 hours of a major weather event. Pre-built creative, copy, and landing pages mean ads go live before competitors finish their morning coffee.
Reputation, SLA performance, and proactive outreach. We build a credentials package (licensing, insurance, past insurance work, references) and run structured outreach to assessors in your service area.
Both, but lead with whichever has the best margin in your area. Service-area mapping informs this. We tailor messaging by roof type and suburb so each landing page hits its specific buyer.
Yes, restoration is preventive ('your roof's 12 years old, before it leaks...'); repair is reactive. We run them as separate campaigns with different creatives and timing.
Local-trust positioning. Years-in-business, local reviews, licensing visibility, insurer relationships. 'Local since [year]' beats 'storm chaser arrived yesterday' every time.
Yes. Commercial roofing (factories, warehouses, schools) has its own funnel, LinkedIn, facility-manager outreach, partnerships with commercial real estate. We build it as a distinct channel.