Hail, gale, leak — every storm creates a 24-72 hour window of high-intent buyers. We build the Google Ads, GBP, insurer-partner, and builder-network engine that wins those windows every time.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how roofers actually win work.
Roofing is event-driven. A hailstorm hits, and 500 homeowners need someone now. The roofers who win are the ones whose Google Ads, GBP, and 'storm response' messaging activate within 24-48 hours. ClickSmith builds the rapid-response system that captures storm windows, plus the steady pre-winter inspection pipeline and builder partnerships that fill the calendar between events.
When a storm hits, the first roofer with a clean website, fast phone, and 'storm response' messaging wins. Out-of-area contractors steal jobs from local roofers who didn't activate fast enough.
Insurance assessors choose roofers from approved-contractor lists. Without that relationship, you're locked out of a meaningful slice of residential work.
Mar-May is the planning window for every homeowner whose roof is 'maybe getting a bit old'. Proactive inspection campaigns turn that hesitation into booked work.
New-build and reno roofs are spec'd by builders. One referring builder typically delivers 6-12 roofs a year at consistent margins.
Channels ranked by typical priority for roofers — based on AU industry data and our own client work, not generic 'do everything' advice.
Storm windows are 24-72 hours. Bid spikes plus pre-loaded GBP posts capture demand before competitors react.
A meaningful share of residential roofing flows through insurer panels. Onto the approved-contractor list, or locked out.
'Tile roof repair [suburb]' and 'metal roof restoration [city]' have steady year-round demand outside storm spikes.
Mar-May proactive inspection campaigns book the planned-replacement work before leaks force the conversation.
Each builder partnership delivers 6-12 roofs per year at predictable margins. Pure cumulative win.
We could sell you 12 services. For roofers, these three move the needle.
Suburb pages, storm-response landing pages, GBP posts pre-loaded for activation when weather hits.
Learn moreBudget pacing system that detects weather events and ramps spend within hours.
Learn moreOutreach campaigns to assessors and builders, with co-branded case studies and referral incentives.
Learn moreStorm-dependent, 0-1 builder partnerships, no insurer panels, slow off-season
After 90 days: storm-response campaigns pre-built and activatable; 2-3 new builder relationships; 1-2 insurer panel applications submitted
Honest note: Storm-dependent volume swings with weather. Builder and insurer partnerships compound over 6-12 months — they don't fire in 30 days.
Storm events (variable) + Mar-May (pre-winter inspections)
Dec-Feb
Pre-load storm-response campaigns in October before storm season
October: pre-storm-season ad creatives loaded. March: pre-winter inspection campaigns. Year-round: builder/insurer outreach.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions roofers actually ask us before they sign.
Within 4-8 hours of a major weather event. Pre-built creative, copy, and landing pages mean ads go live before competitors finish their morning coffee.
Reputation, SLA performance, and proactive outreach. We build a credentials package (licensing, insurance, past insurance work, references) and run structured outreach to assessors in your service area.
Both — but lead with whichever has the best margin in your area. Service-area mapping informs this. We tailor messaging by roof type and suburb so each landing page hits its specific buyer.
Yes — restoration is preventive ('your roof's 12 years old, before it leaks…'); repair is reactive. We run them as separate campaigns with different creatives and timing.
Local-trust positioning. Years-in-business, local reviews, licensing visibility, insurer relationships. 'Local since [year]' beats 'storm chaser arrived yesterday' every time.
Yes. Commercial roofing (factories, warehouses, schools) has its own funnel — LinkedIn, facility-manager outreach, partnerships with commercial real estate. We build it as a distinct channel.