Interior repaints, exterior refreshes, pre-sale styling — painting is one of the most before/after-friendly content categories online. We build the visual marketing engine that books your year.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how painters actually win work.
Painters fight a tough market: low barriers to entry, cheap-quote competitors, and price-shopping buyers. The painters who win are the ones whose Instagram is a constant before/after reel, GBP dominates local search, and real estate agent partnerships drive the pre-sale styling pipeline. ClickSmith builds all three.
Backyard painters quote 30-40% under registered painters. Without trust signals — insurance, dust-control, prep quality — buyers default to cheapest.
A meaningful slice of residential painting is pre-sale (real estate agents recommending refreshes). Without agent partnerships, you're locked out of fast-paying, recurring work.
Lighting, framing, and timing matter. A simple shot system turns every job into 8+ pieces of marketing.
Most painters wait for the seasons. Off-season demand (interior-only winter campaigns, commercial work, body-corp/strata contracts) needs deliberate engineering.
Channels ranked by typical priority for painters — based on AU industry data and our own client work, not generic 'do everything' advice.
Before/after is one of the highest-saved content categories. Reels drive enquiries directly.
'Painter [suburb]' is the highest-intent search. GBP top-3 wins the call.
Pre-sale styling work flows from agents who refer painters they trust. Structured partnership outreach typically lands 3-5 agent relationships in 90 days.
Targeted at homeowners 6-18 months from listing + winter interior repaints.
Recurring B2B contracts smooth seasonal swings.
We could sell you 12 services. For painters, these three move the needle.
Every job = 8+ pieces of content: room before, prep, mid-paint, finish, owner reaction.
Learn moreCo-branded pre-sale styling case studies, referral incentives, agent newsletters.
Learn moreWord-of-mouth dependent, 0 real estate partnerships, ~3-week booking window
After 90 days: 3-5 real estate agency partnerships live, 5-day pre-sale turnarounds offered, 4-6 month forward calendar visibility
Honest note: Outcomes depend on local real estate density and your suburb's housing turnover rate. Operators in higher-turnover suburbs see faster real estate channel returns.
Spring (Sept-Nov) + autumn (Mar-May) — exterior
Mid-winter (Jul-Aug) — exterior cure issues
Pre-sale partnerships built year-round
Winter: interior-only campaigns + agent partnership building. Spring/autumn: exterior + body-corp push.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions painters actually ask us before they sign.
Trust signals up front: license, insurance, dust-control system, prep process, warranty. Copywriting and landing pages lead with these so buyers see you as 'qualified' before they see your price.
Structured outreach: leave-behind case studies of pre-sale turnarounds, co-branded social content, referral fees if you offer them. A 90-day program typically lands 3-5 agent relationships.
$30-60 for residential, $80-200 for commercial/body-corp. Per-job cost typically $80-150 once unqualified leads are filtered.
Depends on climate and crew size. Exterior typically higher per-job; interior typically higher per-day-revenue. Funnel segmented so you can shift weight by season.
Roof painting is its own funnel (closer to roofing — see /trades/roofers). Specialty finishes (Venetian, lime wash, decorative) command premium pricing and work as a separate brand pillar in your content.
Yes. Commercial painting (strata, body-corp, retail, schools) runs on outreach + RFP/tender response, not residential ads. Built as a separate channel.
Kitchens, bathrooms, full renos — buyers buy transformations.
Custom builders, knockdown rebuilds, extensions — we build the Houzz, Instagram, SEO and email engine that wins long research-cycle deals.
Concrete competes on finish, not price.