Kitchens, bathrooms, full-house renos — every reno is a story buyers want to follow. We build the Houzz, Instagram, Pinterest and case-study engine that turns scrolls into signed contracts.
Trade-specific marketing — not a generic SEO retainer.
Channel mix, content, and timing built around how renovators actually win work.
Renovation buyers are emotional. They've stared at their dated kitchen for three years. Houzz, Instagram, and Pinterest are where they assemble their dream — and the renovator who wins is the one whose portfolio shows up in all three. ClickSmith builds the visual story machine end-to-end: before/afters, time-lapses, owner reactions, and the long-cycle email that closes the deal months later.
Many buyers don't know the difference between a registered renovator and a generalist. Without licensing, insurance, and process-clarity content up front, you defend that gap on every quote call.
Most reno enquiries are 6-18 months out. Without nurture, they pick whoever's most convenient at decision time. The retainer pays for the long sequence that keeps you the obvious choice.
Reno reviews are dominated by 'they disappeared mid-job.' Your project management, communication SLAs, and finish-date reliability are the differentiators — and they belong in the marketing.
Buyers walk in expecting $30K bathrooms after seeing American Pinterest pricing. We publish AU-cost reset content so the quote conversation starts from a realistic baseline.
Channels ranked by typical priority for renovators — based on AU industry data and our own client work, not generic 'do everything' advice.
Houzz hosts 2,200+ AU bathroom designers and a comparable kitchen-specialist directory. The dominant platform for premium reno research.
Before/afters and time-lapses are the highest-saved content category in renovation. Reels drive enquiries directly from save-to-DM.
Pinterest is genuinely one of the top inspiration platforms for kitchen and bathroom renovation buyers. Worth a populated, keyword-rich profile.
'Bathroom renovator [suburb]' is high-intent and converts well. Kitchen Google Ads typically run $30-160 per quoted lead; bathroom $50-150.
'How much does a kitchen reno cost in [city]' is the #1 entry point for planning-stage buyers — own it and feed nurture from there.
We could sell you 12 services. For renovators, these three move the needle.
Every reno = 15+ pieces of content: drone before, demolition reel, time-lapse, owner reaction, finished walkthrough.
Learn moreCapture the planning-stage traffic with 'how much does X cost' and 'best renovator [suburb]' content.
Learn moreSequence aligned to tax time, bonus seasons, and school holidays — natural reno-decision triggers.
Learn more3-5 reno enquiries per month, mostly word-of-mouth, no Houzz presence, no nurture
After 90 days: 15-30 reno enquiries per month, Houzz live, structured nurture, 6-12 month forward calendar visibility
Honest note: Outcomes depend on suburb housing stock age and reno density. Operators with existing strong portfolios see results faster.
Jan-Mar (post-Christmas + tax-return planning), Aug-Oct (pre-summer push)
Nov-Dec (pre-Christmas), Jun-Jul (winter)
Pre-tax-time campaigns from May onwards
Tax-time content + EOFY pricing urgency. Winter quotes for autumn deposits. Year-round Houzz portfolio updates.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions renovators actually ask us before they sign.
Lead every page and ad with licensing, insurance, registered builder status (where applicable), and guarantees. The buyer's #1 fear is 'will this person disappear mid-job' — answer it before they ask.
Pick a hero offer (whichever has the best margin and shortest sales cycle for your crew) and lead with that. Diversify only after the hero engine is humming.
10:1 typical. Most leakage happens at the quote-to-sign stage where buyers ghost. Nurture, follow-up automation, and trust content close that gap.
Yes — Pinterest is one of the strongest inspiration platforms for kitchens and bathrooms specifically (unlike most other trades where it's marginal). Keyword-rich pin descriptions and idea pins surface your portfolio in 'Australian bathroom ideas' searches.
Buyer-education content: 'real Australian renovation costs by project type', published on your blog and referenced in the quote conversation. Resets expectations before the quote arrives.
Yes. Commercial reno (retail fit-outs, hospitality, strata) runs on a different funnel — LinkedIn outreach, RFP content, partnerships with commercial real estate agents. We build it separately.