ClickSmith
Tilers
Tiler marketing that wins jobs on finish detail
A perfect tile job is invisible. A bad one is forever. Show buyers the difference.
Tiler marketing starts from the fact that, across bathroom and kitchen tiling, waterproofing, outdoor pavers and feature walls, tiling is judged on finish detail. We build the Instagram, GBP, and builder/renovator-partnership engine that wins jobs on craft, not lowest per-metre price.
- 6 yearsof lead generation experience
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Shoalhavenbased locally, working with tradies Australia-wide
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Month-to-monthyou own your site, ad accounts and Google Business Profile
- Benchmark reportAustralian tradie lead costs, 2026
What your customers actually type into Google
Your customers search waterproofing like it's its own trade, and check your paperwork before they call.
Where they actually shortlist
The licence lookup. Your customers can run you through Service NSW's licence check or QBCC's register. In NSW, waterproofing over $5,000 is its own licence class, needing a Cert III in Construction Waterproofing. In QLD, work over $3,300 needs a QBCC licence. If your classes don't match what your site says you do, you're off the list.
HiPages. Up to 3 quotes per job, licences verified, 30,873 tiler ratings. List your waterproofing class, or you're the unverified one of three.
Who they ask first
Plumbers and tile showrooms. The plumber doing rough-in and fit-off is standing in the bathroom when the owner asks "who's tiling?". Showroom staff hear it daily. Leave them cards with your licence number and three finished bathrooms.
What wins the job right now
QBCC (August 2025): bathroom claims under Queensland's Home Warranty Scheme in 2024–25 averaged almost $25,000 in rectification, and waterproofing sits in the top ten defect complaints. Show a membrane-stage photo from a real job, before a tile goes down, and list the waterproofing certificate as a line item on your quote.
Are small regrout and leaky-shower jobs worth my time?
Yes. Plenty of tilers knock them back. A leaking shower often means failed waterproofing and a rip-out, and the tiler who diagnoses it honestly is first in line. Next to Queensland's near-$25,000 average bathroom claim, a small callout is cheap lead generation.
Sources
| What they're thinking | What they type |
|---|---|
| "Does the tiler need a ticket for this?" | do tilers need a licence in nsw |
| "I want proof it was done right" | waterproofing certificate nsw |
| "Is this one actually licensed?" | tiler licence check |
| "The shower's leaking through the grout" | bathroom tile joint leakage solution |
| "Can we avoid ripping it all out?" | waterproofing over existing tiles |
By Muhammad Furqan · Last updated
Where do tilers get leads in Australia?
Here is where tilers in Australia find work, what each source costs and why it fits the trade.
| Lead source | Cost | Why it works for tilers |
|---|---|---|
| Renovator and builder partnerships | Free | Most of the steady work |
| Ad spend as budgeted | Finish detail wins the job | |
| Google Business Profile | Free | 'Tiler near me' searches |
| HiPages | $139 to $649 a month plus GST; each lead goes to up to 3 businesses | Residential volume |
Prices are from each platform's own pricing pages, checked October 2026. For a full comparison see the best lead platforms for tradies.
Why marketing for tilers is different
Tiling is a finish trade buyers obsess over, grout lines, level transitions, waterproofing they can't see but desperately want done right. The tilers who win are the ones whose Instagram shows crisp, detailed finished work, who rank locally for bathroom and kitchen tiling, and who have steady renovator and builder partnerships feeding the regular work. ClickSmith builds the visual proof, local search presence, and partnership outreach that keeps the calendar full.
The Tiler Pain Points
The four problems killing your pipeline right now
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Buyers compare on per-metre price because they can't judge the work
Without close-up finish photos, buyers default to the cheapest quote and find out about dodgy waterproofing and uneven grout lines a year later. Detail-shot content shifts the comparison from price to quality.
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Renovator and builder pipelines are where the steady work lives
Bathroom renovators, kitchen specialists and builders need a reliable tiler on every job. Without those relationships, you're stuck chasing one-off residential jobs through the quiet patches.
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Waterproofing is your liability shield and your selling point, and nobody mentions it
Buyers fear water damage more than they fear price. Leading with your waterproofing certification and process turns a hidden cost into a trust signal competitors ignore.
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Your finished bathrooms never make it online
A beautifully tiled bathroom is one of the most shareable trade results there is, and most tilers never photograph it. A simple shot routine turns every job into marketing that wins the next.
How tilers' customers actually find you
Channels ranked by typical priority for tilers, based on AU industry data and our own client work, not generic 'do everything' advice.
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Primary
Instagram (detail + before/after reels)
Tiling is finish-detail work that photographs and reels beautifully. Close-ups of grout lines, niches, and feature walls drive saves and direct enquiries.
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Primary
GBP + local SEO
'Tiler [suburb]', 'bathroom tiling [suburb]', and 'tiler near me' are high-intent. GBP top-3 with finished-job photos wins the call.
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High
Renovator & builder partnerships
Bathroom and kitchen renovators need a trusted tiler on repeat. Each partnership is a steady stream of work that smooths the gaps between direct jobs.
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Supporting
Google Ads (high-intent tiling searches)
'Bathroom tiler [suburb]' and 'tiler near me' convert well with the right landing page when you need to top up the pipeline fast.
The 3 services that matter most for tilers
We could sell you 12 services. For tilers, these three move the needle.
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Lead Generation
Direct bathroom, kitchen and outdoor tiling enquiries delivered to your phone, qualified homeowners ready to quote, not tyre-kickers.
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Local SEO
Rank for 'tiler [suburb]', 'bathroom tiling [suburb]', and 'waterproofing and tiling [city]'. GBP optimisation, suburb pages, and review velocity.
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Google Ads
Capture ready-to-quote 'tiler near me' and 'bathroom tiler [suburb]' searches when you need to fill a gap in the calendar quickly.
See how we run SEO for tradies and Google Ads for tradies.
Lead generation for tilers
Marketing brings the right jobs to your door over time. If you want leads now, we start with Google Ads and a landing page built for your trade. Real enquiries in your trade and your area, from your own ads, profile and website. No bidding against other tilers for the same enquiry.
Prefer to talk? Call 0493 531 857
What good looks like
A NSW tiler, sole operator with a labourer, mix of renovation and direct bathroom work
Typical starting state: Word-of-mouth only, no online presence, reliant on one renovator for steady work, quoting against cheaper tilers and losing on price
Realistic 90-day outcome: After 90 days: Instagram detail portfolio live, GBP ranking, 5-10 direct enquiries per month, 2-3 renovator/builder partnerships feeding regular work
Honest note: Outcomes depend on local renovation activity and how much you want to compete on premium finish work. Tilers who lead with waterproofing and detail-shot content move off price fastest.
Illustrative, modelled outcome. Not a client result.
The Seasonal Play
When to push, when to prep
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Peak season
Steady year-round indoors; renovation peaks Jan-Mar and Aug-Oct
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Trough season
Pre-Christmas (Nov-Dec) and deep winter outdoor work
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Prep window
Align with renovation seasons, campaign push from May and December onwards
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The play
Tiling is largely weather-independent indoors, so the lever is renovation timing: ramp bathroom/kitchen campaigns ahead of the post-Christmas and pre-summer renovation waves, and keep partnership outreach running year-round.
Pricing for tilers
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Foundation
$2,000 /mo
Excludes ad spend
- GBP optimisation + local SEO
- Review engine setup
- Monthly performance report
- On-page schema + technical SEO
Most popular
Growth
$3,500 /mo
Excludes ad spend (typically $1K-$5K/mo additional)
- Everything in Foundation
- Google Ads management
- Local SEO
- Conversion-tracked landing pages
Scale
$5,000+ /mo
Custom scope, ad spend separate
- Everything in Growth
- Lead Generation
- Multi-suburb expansion
- Dedicated account manager
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
Tiler-specific FAQs
The questions tilers actually ask us before they sign.
Where do tilers get leads in Australia?
Australian tilers get leads from renovators and builders, Instagram portfolios and Google searches for bathroom and floor tiling. HiPages adds residential volume between renovator work.
How do I stop competing purely on per-metre price?
Show the detail buyers can't see in a quote: crisp grout lines, level transitions, niches, and your waterproofing process. When buyers see finish quality and a certified waterproofing system, the conversation moves off price and onto whether the job will last.
Should I chase direct homeowners or work with renovators?
Both. Renovator and builder partnerships give you steady, predictable work; direct homeowner jobs (often higher margin and your own to keep) fill the rest. We build both pipelines so you're never reliant on one source.
Is waterproofing worth putting in my marketing?
Absolutely. Water damage is the number one fear for bathroom buyers. Leading with your waterproofing certification and process is a trust signal most tilers never use, it turns a hidden cost into a reason to choose you.
What's a realistic cost-per-lead for tilers?
Typically $30-70 per qualified residential tiling lead via Google Ads, lower through SEO and GBP as those compound. Partnership work comes through outreach rather than per-lead. We optimise the paid side within 60-90 days.
Do I need to be on Instagram?
For tiling, yes, finished bathrooms and feature walls are some of the most shareable trade content there is. We give you a simple detail-shot routine so every job becomes content that wins the next, without eating into your day.
Tiler lead generation: guides and local pages
Straight-talking guides for tilers on getting more leads, what they cost, and which platforms are worth paying for.
- How to Get More Leads as a Tradie: The 2026 Playbook
- The Best Lead Platforms for Tradies in Australia (2026 Honest Roundup)
- How the Google map pack works for tradies
Tired of shared leads? Compare a HiPages alternative or see how our lead generation works. New to the jargon? Our tradie marketing glossary defines terms like cost per lead and map pack, and the lead cost calculator works out your cost per booked job.
Related trades we work with
Ready to fill your tiler pipeline?
Book a free 30-minute marketing audit. We'll review your funnel, GBP, ads, and website, and tell you exactly where the leakage is. No pitch, no pressure.
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