ClickSmith
Learning hub
Ideal customers and ad messaging for trade businesses
These guides help trade business owners work out who their ideal customer is, why people hire tradies on feeling rather than price, and how to write ads that speak to them. They cover customer profiles, customer tiers, where customers spend time online and why ads fail to convert.
- Customer profiles
- Customer tiers
- Ad messaging
- Why people hire
All Ideal Customers and Ad Messaging articles
- Ideal Customers and Ad Messaging Why Most Tradies Are Marketing to the Wrong Customer (And Don't Know It) Marketing to the wrong customer is why most trade business ads underperform. Here's how to define who you're talking to, using your own job history.
- Ideal Customers and Ad Messaging Customer Avatar for Trade Business Owners: Build Yours From Real Jobs Build a customer avatar for your trade business from real job history, not a demographic guess: four steps, ninety minutes, one usable paragraph.
- Ideal Customers and Ad Messaging Customer Tiers for Trade Business: Which Customers Are Draining You? Sort your last twelve months of jobs into four customer tiers (Keepers, Growers, Hagglers, Drains) and aim your marketing at the ones worth keeping.
- Ideal Customers and Ad Messaging Why People Hire Tradies on Feeling, Not Logic: The Five Feelings Behind the Call Why people hire tradies on feeling, not logic: the five feelings behind most hiring decisions, and how to speak to them honestly in your marketing.
- Ideal Customers and Ad Messaging Where Trade Customers Hang Out Online (And Why It's Probably Not Where You've Been Advertising) Where trade customers hang out online depends on the job. Here's how to find out using your own data, instead of guessing from where you scroll.
- Ideal Customers and Ad Messaging Why Your Trade Business Ads Aren't Converting: You're Talking to Everyone and No One Trade business ads aren't converting? Impressions are fine but calls aren't. Here's why generic copy fails and how to write for one customer instead.
- Ideal Customers and Ad Messaging The Four-Step Ad Structure for Trade Business Ads That Book Jobs The ad structure for trade business owners that books jobs: Stop, Show, Prove, Ask. Four steps with worked examples and the mistakes that break it.
More topics
- SEO and Google Ads for Tradies Guides to getting found on Google as a tradie: local SEO, the map pack, Google Business Profile, reviews and Google Ads that book real jobs.
- How to Get More Tradie Jobs Why the phone goes quiet and how to fill the diary: fast, practical guides to more plumbing, electrical, roofing and general trade jobs in Australia.
- Buying Tradie Leads and Pay-Per-Lead The honest rundown on buying tradie leads: real Aussie costs, exclusive vs shared, pay per lead, guarantees and where to buy without getting burned.
- HiPages and Lead Platforms HiPages, Airtasker and the alternatives: honest reviews, head-to-head comparisons and how to get quality tradie leads without renting them from a platform.
- Lead Generation by Trade Lead generation guides by trade: how marketing and cost per lead change for plumbers, electricians, roofers, builders and solar installers in Australia.
- Facebook Ads for Tradies Facebook and social ads for trade businesses: what works by trade, budgets, cost per lead, creative, lead forms, campaign objectives and content.
Last updated · Reviewed by Muhammad Furqan, Founder
- SEO and Google Ads guides for tradies Guides to getting found on Google as a tradie: local SEO, the map pack, Google Business Profile, reviews and Google Ads that book real jobs.
- How to get more tradie jobs: guides by trade and by problem Why the phone goes quiet and how to fill the diary: fast, practical guides to more plumbing, electrical, roofing and general trade jobs in Australia.
- Buying tradie leads in Australia: costs, exclusivity and guarantees The honest rundown on buying tradie leads: real Aussie costs, exclusive vs shared, pay per lead, guarantees and where to buy without getting burned.
- HiPages and lead platform guides: reviews, comparisons, alternatives HiPages, Airtasker and the alternatives: honest reviews, head-to-head comparisons and how to get quality tradie leads without renting them from a platform.
- Lead generation by trade: how the playbook changes for each trade Lead generation guides by trade: how marketing and cost per lead change for plumbers, electricians, roofers, builders and solar installers in Australia.
- Facebook ads for tradies: what works, what it costs and how to run it Facebook and social ads for trade businesses: what works by trade, budgets, cost per lead, creative, lead forms, campaign objectives and content.