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Facebook ads for tradies: what works, what it costs and how to run it
These guides explain how Facebook and social media advertising works for Australian trade businesses: whether it works at all, what to spend, how to build creative and lead forms, and which campaign objectives fit. They include guides by trade for electricians, builders and solar installers.
- Facebook ads by trade
- Ad budgets and cost per lead
- Ad creative and copy
- Social content
All Facebook Ads for Tradies articles
- Facebook Ads for Tradies Facebook Ads for Tradies: Do They Actually Work for Trade Businesses? Do Facebook ads work for tradies? A straight answer for plumbers, electricians, builders: what they do, how they compare to Google Ads, and if you're ready
- Facebook Ads for Tradies Facebook Ads for Electricians: Do They Actually Work? A straight answer for electricians: what Facebook ads can and can't do for an electrical business, and how to know if yours is ready to run them.
- Facebook Ads for Tradies Facebook Ads for Builders and Landscapers: Do They Actually Work? Do Facebook ads work for builders and landscapers selling $20,000-$150,000 projects? What they can do, what to spend, and how to know you're ready.
- Facebook Ads for Tradies Facebook Ads for Solar Installers: Do They Actually Work? A straight answer for solar installers: what Facebook ads can and can't do for a solar business, and how to know if yours is ready to run them.
- Facebook Ads for Tradies Facebook Ads Budget for Tradies: How Much Should You Spend? How much should a tradie spend on Facebook ads? Daily budget ranges by job size, what a good cost per lead looks like, and how to judge it.
- Facebook Ads for Tradies Facebook Ads Metrics Explained for Trade Business Owners Plain-English Facebook ads metrics for trade business owners: which numbers matter, and the 5 signs your campaign is underperforming and what to fix.
- Facebook Ads for Tradies Facebook Campaign Objectives for Tradies: Which One Actually Books Jobs? Lead form vs traffic vs video views vs messages: which Facebook campaign objective suits a trade business, how to set up lead forms, and when video fits.
- Facebook Ads for Tradies Facebook Ad Creative for Trades: Copy and Photos That Convert Facebook ad creative, copy formulas and 10 ad angles for plumbers, electricians and builders. What books jobs, what gets scrolled past, and how to tell.
- Facebook Ads for Tradies A 30-Day Social Content Calendar Template for Trade Businesses A 30-day social content calendar for trade businesses, plus how to turn one job or Facebook ad into a month of posts on Facebook, Instagram and LinkedIn.
- Facebook Ads for Tradies Social Media Strategy for a Trade Business: Why Post and Hope Fails A social media strategy for a trade business needs structure. Here's the proof, trust and action plan that turns posts into bookings.
More topics
- SEO and Google Ads for Tradies Guides to getting found on Google as a tradie: local SEO, the map pack, Google Business Profile, reviews and Google Ads that book real jobs.
- How to Get More Tradie Jobs Why the phone goes quiet and how to fill the diary: fast, practical guides to more plumbing, electrical, roofing and general trade jobs in Australia.
- Buying Tradie Leads and Pay-Per-Lead The honest rundown on buying tradie leads: real Aussie costs, exclusive vs shared, pay per lead, guarantees and where to buy without getting burned.
- HiPages and Lead Platforms HiPages, Airtasker and the alternatives: honest reviews, head-to-head comparisons and how to get quality tradie leads without renting them from a platform.
- Lead Generation by Trade Lead generation guides by trade: how marketing and cost per lead change for plumbers, electricians, roofers, builders and solar installers in Australia.
- Ideal Customers and Ad Messaging Who your ideal trade customer is, why people hire tradies on feeling, and how to write ad messaging that wins better, higher-value jobs.
Last updated · Reviewed by Muhammad Furqan, Founder
- Ideal customers and ad messaging for trade businesses Who your ideal trade customer is, why people hire tradies on feeling, and how to write ad messaging that wins better, higher-value jobs.
- SEO and Google Ads guides for tradies Guides to getting found on Google as a tradie: local SEO, the map pack, Google Business Profile, reviews and Google Ads that book real jobs.
- How to get more tradie jobs: guides by trade and by problem Why the phone goes quiet and how to fill the diary: fast, practical guides to more plumbing, electrical, roofing and general trade jobs in Australia.
- Buying tradie leads in Australia: costs, exclusivity and guarantees The honest rundown on buying tradie leads: real Aussie costs, exclusive vs shared, pay per lead, guarantees and where to buy without getting burned.
- HiPages and lead platform guides: reviews, comparisons, alternatives HiPages, Airtasker and the alternatives: honest reviews, head-to-head comparisons and how to get quality tradie leads without renting them from a platform.
- Lead generation by trade: how the playbook changes for each trade Lead generation guides by trade: how marketing and cost per lead change for plumbers, electricians, roofers, builders and solar installers in Australia.