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Lead generation by trade: how the playbook changes for each trade
Lead generation works differently for each trade, so these guides cover the marketing, the numbers and the channels trade by trade: plumbers, electricians, roofers, builders and solar installers, plus the high-ticket renovation work worth chasing. Pick your trade to see the guides for it, or browse the full trade playbooks for an overview of how each one wins work.
- Plumbers
- Electricians
- Roofers
- Builders
- Solar installers
- Renovation leads
- High-ticket work
All Lead Generation by Trade articles
- Lead Generation by Trade Renovation Leads for Builders: How to Win High-Ticket Reno Work Renovation leads for builders: how to win high-ticket extension and reno jobs, why exclusive beats shared, and how to get reno leads coming in.
- Lead Generation by Trade Facebook Ads, Google Ads and Local SEO Setup for Plumbers: The Step-by-Step Guide Step-by-step ad setup for plumbers: Facebook ads, Google Ads and local SEO, planning cost benchmarks and a 5-minute lead follow-up plan.
- How to Get More Tradie Jobs How to Get More Plumbing Jobs in 2026 How to get more plumbing jobs and leads in Australia: win 'plumber near me', emergency call-outs and high-value gas and hot-water work.
- SEO and Google Ads Guides SEO for Plumbers: How to Rank for 'Plumber Near Me' in 2026 SEO for plumbers that books jobs: win the map pack for 'plumber near me', rank for emergency and hot-water searches and build a pipeline.
- How to Get More Tradie Jobs How to Get More Electrical Jobs in 2026 How to get more electrical jobs: win 'electrician near me' searches, urgent faults and high-value switchboard, EV charger and solar work.
- SEO and Google Ads Guides SEO for Electricians: How to Rank for 'Electrician Near Me' SEO for electricians that books work: win 'electrician near me', rank for switchboard, EV charger and safety searches and build a steady pipeline.
- Facebook and Social Ads Facebook Ads for Electricians: Do They Actually Work? A straight answer for electricians: what Facebook ads can and can't do for an electrical business, and how to know if yours is ready to run them.
- How to Get More Tradie Jobs How to Get More Roofing Jobs in 2026: Storms, Insurers and Builders How to get more roofing jobs and leads: win storm-driven searches, get on insurer lists, land builder referrals and book restorations.
- Facebook and Social Ads Facebook Ads for Builders and Landscapers: Do They Actually Work? Do Facebook ads work for builders and landscapers selling $20,000-$150,000 projects? What they can do, what to spend, and how to know you're ready.
- Facebook and Social Ads Facebook Ads for Solar Installers: Do They Actually Work? A straight answer for solar installers: what Facebook ads can and can't do for a solar business, and how to know if yours is ready to run them.
More topics
- SEO and Google Ads Guides Guides to getting found on Google as a tradie: local SEO, the map pack, Google Business Profile, reviews and Google Ads that book real jobs.
- How to Get More Tradie Jobs Why the phone goes quiet and how to fill the diary: fast, practical guides to more plumbing, electrical, roofing and general trade jobs in Australia.
- Buying Tradie Leads and Pay-Per-Lead The honest rundown on buying tradie leads: real Aussie costs, exclusive vs shared, pay per lead, guarantees and where to buy without getting burned.
- HiPages and Lead Platforms HiPages, Airtasker and the alternatives: honest reviews, head-to-head comparisons and how to get quality tradie leads without renting them from a platform.
- Facebook and Social Ads Facebook and social ads for trade businesses: what works by trade, budgets, cost per lead, creative, lead forms, campaign objectives and content.
- Ideal Customers and Ad Messaging Who your ideal trade customer is, why people hire tradies on feeling, and how to write ad messaging that wins better, higher-value jobs.
Last updated · Reviewed by Muhammad Furqan, Founder
- Facebook and social ads guides: what works, what it costs and how to run it Facebook and social ads for trade businesses: what works by trade, budgets, cost per lead, creative, lead forms, campaign objectives and content.
- Ideal customers and ad messaging for trade businesses Who your ideal trade customer is, why people hire tradies on feeling, and how to write ad messaging that wins better, higher-value jobs.
- SEO and Google Ads guides for tradies Guides to getting found on Google as a tradie: local SEO, the map pack, Google Business Profile, reviews and Google Ads that book real jobs.
- How to get more tradie jobs: guides by trade and by problem Why the phone goes quiet and how to fill the diary: fast, practical guides to more plumbing, electrical, roofing and general trade jobs in Australia.
- Lead buying guides: costs, exclusivity and guarantees The honest rundown on buying tradie leads: real Aussie costs, exclusive vs shared, pay per lead, guarantees and where to buy without getting burned.
- HiPages and lead platform guides: reviews, comparisons, alternatives HiPages, Airtasker and the alternatives: honest reviews, head-to-head comparisons and how to get quality tradie leads without renting them from a platform.