Decks, pergolas, custom joinery, second-fix and renovation carpentry, your work is the showcase. We build the Instagram, GBP, and builder-network engine that keeps the calendar full when word-of-mouth goes quiet.
Carpentry sits in two worlds: the steady builder-subcontract work that pays the bills, and the higher-margin direct-to-homeowner jobs (decks, pergolas, custom storage, timber feature work) that buyers find online. Most chippies live entirely on referrals and a contact list of two or three builders, which works until one of them slows down. ClickSmith builds the visual portfolio, local search presence, and builder-partnership outreach so the work doesn't depend on a single relationship.
Subcontract carpenters often rely on two or three builders for most of their work. When one hits a gap between jobs, your calendar feels it immediately. Direct homeowner work and a second builder pipeline are the insurance.
Custom deck, pergola and joinery buyers shop on visible craft. Without finish-quality photos and clear licensing/insurance signals, you get lumped in with cheap-quote generalists and shopped on price.
Homeowners plan outdoor timber work months before summer. Without a portfolio that ranks and a follow-up sequence, the enquiry you got in winter signs with someone else by spring.
Most carpenters finish a stunning deck or staircase and never photograph it properly. A simple shot routine turns every job into content that wins the next three.
Channels ranked by typical priority for carpenters, based on AU industry data and our own client work, not generic 'do everything' advice.
Custom carpentry is highly visual. Finished decks, pergolas, and joinery drive saves, shares, and direct DM enquiries from homeowners assembling a shortlist.
'Carpenter [suburb]', 'deck builder [suburb]', and 'pergola builder [city]' are high-intent searches. GBP top-3 with finished-job photos wins the click.
A second and third builder relationship smooths the gaps when your main one slows. Each reliable builder is a steady stream of second-fix and framing work.
Deck and pergola buyers plan ahead. A simple follow-up sequence keeps winter enquiries warm through to spring sign-off.
We could sell you 12 services. For carpenters, these three move the needle.
Direct-to-homeowner deck, pergola and custom joinery enquiries fed straight to your phone, the high-margin work that doesn't rely on a builder.
Learn moreRank for 'carpenter [suburb]', 'deck builder [suburb]', and 'custom joinery [city]'. GBP optimisation, suburb pages, and review velocity.
Learn moreCapture ready-to-quote 'deck builder near me' and 'pergola builder [suburb]' searches in the pre-summer planning window.
Learn moreMarketing brings the right carpenters jobs to your door over time, but if you want leads now, we can generate them directly. Real enquiries in your trade and your area, sent to you and nobody else. No shared bidding, no racing five other carpenters to the phone.
Reliant on two builders, no online portfolio, 1-2 direct deck jobs a year, calendar swings with the builders' workload
After 90 days: Instagram portfolio live and growing, GBP ranking locally, 4-8 direct homeowner enquiries per month, a third builder relationship in the pipeline
Honest note: Outcomes depend on local renovation density and how much direct vs subcontract work you want. Carpenters who consistently photograph their work see the portfolio compound fastest.
Spring to early summer (Sept-Dec), decks, pergolas, outdoor timber work
Mid-winter (Jun-Aug)
Launch deck/pergola campaigns in July-August for spring sign-off
Use winter for indoor work (custom joinery, built-ins, second-fix renovation) and portfolio production, so your spring outdoor enquiries already have photos to convert against.
Monthly retainers. No lock-ins. Ad spend separate from retainer fees.
Excludes ad spend
Excludes ad spend (typically $1K-$5K/mo additional)
Custom scope, ad spend separate
Pricing context: AU digital marketing retainers for trades typically run $1,500-$5,000/month for SEO + GBP, plus $800-$2,500/month for Google Ads management on top of ad spend (industry benchmarks 2026). Our tiers sit comfortably in those ranges with monthly performance reporting and no lock-in contracts.
The questions carpenters actually ask us before they sign.
Because builder work disappears the moment one of them hits a slow patch. Marketing builds a direct homeowner pipeline (decks, pergolas, joinery) that's higher margin and yours to keep, plus it helps you land a second and third builder so you're never reliant on one.
Show the craft. Finished-job photos, licensing, insurance, and clear before/afters move you out of the 'any bloke with a drill' bracket. Buyers paying for custom timber work want proof of finish quality, we make sure they see it first.
Lead with whatever has the best margin and shortest cycle for your crew, usually decks and pergolas for direct homeowner work. Keep general/second-fix carpentry as your builder-partnership base. Two funnels, run in parallel.
First enquiries within 4-6 weeks once your GBP and portfolio are live. Deck and pergola jobs often have a planning lag, so winter enquiries may sign in spring, that's the natural seasonal rhythm, not a slow campaign.
For custom carpentry, yes. It's where homeowners save deck and joinery inspiration and where your finished work proves you can deliver it. We give you a simple shot routine so every job becomes content without slowing you down.
Custom homes, knockdown rebuilds, extensions, we build the Houzz, Instagram, SEO and email engine that wins long research-cycle deals.
Kitchens, bathrooms, full renos, buyers buy transformations.
Landscape buyers fall in love on Instagram and Pinterest.